A couple of clients have experienced stagnation lately.
Their income hasn’t been growing. In fact, one has even seen their income drop.
It would be easy to blame the economy.
Because let’s face it, the impact of inflation and worries about recession have caused customers in many markets to be more careful about their purchases. They don’t have as much expendable income (unless you’re targeting a more affluent audience).
But we went into analysis mode.
And in both these cases, the primary culprit was the lack of email list growth.
If your list isn’t growing, it’s dying.
Some unsubscribe. Others simply grow uninterested and stop opening. Another group might be paying attention but they’ve already taken advantage of your most popular offers.
You need a plan for consistently attracting new buyers to your email list.
There are hundreds of ways you can grow your list, but for simplicity, we can group them into 3 primary categories:
- Paid Traffic
- Content Marketing
- Joint Ventures
My clients are a good mix between all 3 options.
A few clients focus almost exclusively on paid traffic such as Google, Youtube, and Facebook ads.
Others go deep in content marketing such as Facebook, Twitter, Instagram, or LinkedIn. Multiple clients attract most of their subscribers through their organic Youtube channels.
Joint ventures are used by many clients, and are often the focus for those in B2B markets with high lifetime client values (and limited opportunities to advertise).
Even though most clients integrate all 3 methods, they focus most of their efforts on the one that’s the best fit for them, their team, and their audience.
You want to dig deep in what works for you…and scale it as much as possible.
It’s tougher to grow attention today, because there is so much noise online.
At the same time, if you try to divide your own attention between half a dozen different methods, you’ll simply end up overwhelmed and stuck in place.
One of these clients chose to focus on joint ventures. They already have a lot of great connections. And they’re good at creating multiple irresistible offers (with good upsell sequences) which sell well through affiliates…and they can do reciprocal promotions for additional income as well.
They team up with affiliates to add new buyers to their email list.
It doesn’t matter that they’re giving away most of the income on the frontend.
Advertising is expensive. It’s tough to breakeven with ads on the frontend. There are risks to joint ventures such as affiliate fraud (where affiliates order with fake credit cards hoping to get paid before the inevitable chargeback occurs), but you don’t pay an affiliate until after a sale is made.
The other client is focusing on content marketing along with a mixture of paid ads and joint ventures.
Content marketing today is about both quality and quantity.
Let’s say you choose to grow a Youtube channel. How often should you post a new video? As often as you can produce high quality, authority content. Maybe that’s only once a week. But if you can systematize the produce so you can produce a new video each day, you’ll grow your channel faster!
Choose a method for growing your list that fits you…and then put systems in place to become better, more consistent, and faster.
My Authority Lists & Traffic course can help you create a personalized list building blueprint that’s quick, easy, and fun for you to implement.
Find out how to grow a big, responsive email list in 2023…