One of the greatest gifts you can give your audience is HOPE.

Tomorrow can be a brighter day. The Desperate Problem they’re experiencing today can be solved.

Give them a new perspective, a new way of seeing the world.

What do they already suspect about the world, but they struggle to give a voice to it?

What problem is plaguing them?

Things shouldn’t be like this. They don’t have to be like this.

Why isn’t anyone talking about this problem?

Basically, you want to share a message that says…

“Common wisdom says this. But here is the TRUTH they don’t want you to know! Here’s the root cause of this problem…and here’s how to solve it.”

You’re different.

You’re a voice in the wilderness with a message of FREEDOM.

This is true whether you’re writing emails, creating videos, running a podcast, or sharing on social media.

The highest earners in any market aren’t necessarily the best teachers.

They’re infotainers.

They know how to go deeper into the problem than the competition.

They’re angry about the problem. And they’re sharing the solution to anyone who will listen.

They understand what frustrates their audience, and they’ve built a message that resonates with them.

At its core, your message is about your customers’ new identity.

For example, I talk about how you don’t have to be an employee. And you don’t have to be a BSO Addict (bright shiny object addict).

This may have been your previous identity.

You’re in control of your destiny.

My message is a message of freedom.

You can earn more, work less, and enjoy life.

How does a Lifestyle Entrepreneur think?

How do they react to challenges?

What do they do daily?

That’s what I’m talking about in my emails.

I’m sharing case studies about other people just like you who’ve gained their freedom online.

You’re the leader of your movement.

You’re not just selling products and services. You’re creating a new movement around your message.

You might say, “My audience doesn’t have a Desperate Problem and we’re not changing the world.”

You’re not thinking big enough.

For example, let’s say you teach golf.

That’s not an earth-ending problem, but a poor golf game is a desperate problem for those who are passionate about it.

They’ve read magazines. They’ve watched videos online. They’ve paid for lessons.

They’re not improving. Maybe they’re even getting worse!

Something is wrong with the way golf is being taught.

Here’s a better system….backed up with overwhelming proof.

Here are examples of others who’ve transformed their game.

Here’s an online course that’s guarantee to improve your game or your money back.

When you know the system, you can lead your audience to FREEDOM…and make a very good living while making a difference.

The April issue of the Monthly Mentor Club is called, “Email Accelerator Cheat Sheet.”

It will be sent for print & mail on April 1st.

It pulls back the curtain and shows how to produce emails that sell…

And it also gives you my 27 most common themes for emails.

Stop struggling to come up with profitable email ideas.

Use this issue as a cheat sheet. Scan the list. Swipe an idea. Run with it. No matter what market you’re in…

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.

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