My last email was about building authority with authenticity.
This can make you stand out in stark contrast to the ‘Fake It Till You Make It’ crowd.
Because let’s face it, a LOT of people talk a good game.
It doesn’t matter what market you’re in, but it’s especially bad in the ‘online marketing’ field.
There are many people who think it’s a good idea to launch a “How to Make a Million Dollars Online” course even though they haven’t made their first penny online yet.
And the sad fact is…it can actually work for them…especially if they’re able to connect with those who have large lists and promise them big enough commissions.
They make money while leaving a trail of empty promises and disappointed customers in their wake.
While I’d love to say there was one simple ‘tell’ to look for to spot the fakes, it isn’t quite that easy.
Sure, you can look for an obvious promise that’s too good to be true…
That ‘Nigerian prince’ who needs to give you a million dollars…all they need is your bank account number first.
Or the online marketing product that shows you an easy way to ‘print money’ without any work and you don’t even need a website.
Or the fitness product that talks about losing 50 pounds while relaxing on the couch eating chocolate cake.
Greed, jealousy, and sloth are stock-and-trade of the conman.
But many shysters are more advanced than this.
They know how to write to persuade, tell emotional stories, and integrate “proof” (I put proof in quotes because some have no qualms about making up testimonials).
It can be tough to see through the smoke-and-mirrors.
So, I’m going to give you a tool to help you over the long term.
Look for consistency.
It’s easy to fake it over a short time frame, such as a product launch.
For example, I once saw a launch for a product about search engine traffic.
The websites they used as examples of their system had a lot of traffic!
But when I looked a little deeper at their examples, they all had a large surge in traffic all at once. That’s not what you’re likely to see with SEO. It looked like they were promoted to a large list, some form of paid traffic, or even fake bots.
The product had a big launch…and then burned out.
Instead of being enamored by the newest FOTM (Flavor of the Month), look for those who have been consistent year in and year out.
They might make minor modifications to their message. All of us are continually growing in knowledge, or at least we should be. And they may not be at their absolute best every time you hear from them (even the top quarterbacks have a bad game at times).
But you can see their consistency proven over time.
Think about some experts you’ve followed over years. You know what to expect from them whether you’re on their email list, subscribe to their Youtube channel, or follow them on social media.
That’s a good sign they’re the real thing.
And if you too would like to establish a brand of authority with authenticity, check out Autoresponder Alchemy.
It focuses on writing emails that sell.
But it goes a whole lot deeper than this, showing you how to identify your ideal audience, create your HERO brand, and consistently follow-up with them.