How Websites Double Their Conversion

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With 20 one-on-one clients in radically different markets, I get to see a LOT of test results.

There are some changes that multiply conversion across all these unique audiences.

The test that often brings the most dramatic change in conversion…sometimes doubling or even tripling conversion overnight…is creating a video sales letter.

Here’s the thing. It doesn’t always work. I’ve seen tests where a video sales letter actually dropped the conversion versus a straight text only website.

But I’ve also seen tests where the video completely transformed the numbers of the business.

One of the benefits of video is you control the pitch and the pace.

Visitors can’t jump around and skim the message.

This means the whole story can be told, IF you can hold their attention that long.

The good news is that a video sales letter is similar to written copy.

They each will have the Golden Glove built into the pitch (Desperate Problem, Unique Promise, Overwhelming Proof, Irresistible Offer, and Reason to Act Now).

They lead with a strong hook that grabs attention.

And they tell an engaging story.

But there are also some key differences between written and video websites.

In December’s Monthly Mentor Club, I’m giving you a step-by-step formula to creating your own highly profitable video sales letters.

There are 21 essential ingredients. Do you have each one in the right order?

This step-by-step formula will be mailed out to all members on December 1st.

And since this is Black Friday weekend, there is also the opportunity for something special.

All 2015 issues are currently inside the membership area in PDF format.

The links to the majority of these issues will be removed within the next week.

This means the moment you join, you should go to the ‘Recent Newsletters’ section and download all of this year’s issues.

Discover how to create million dollar products, create a consistent monthly income with membership sites, the cure for overwhelm, my fast writing formula, how to turbocharge your income funnels, the secrets to product pricing, creating a lead magnet that attracts buyers, and more.

If you’re a current member, make sure you download this year’s issues within the next week!

Click here now to get all of 2015 issues plus December’s upcoming issue on the step-by-step formula to high performing video sales letters…

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About The Author

Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Dunnellon, Florida with his wife and 2 dogs. Find out more about how the Monthly Mentor Club can help you today.

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