Why should someone choose to do business with you in a world full of competitive options? If you don’t have a good answer for why someone should choose you over every other available option, then you’ll be stuck simply competing on price.
If you’re having trouble coming up with what sets you apart from the competition, I want to give you a simple question that helps solve this problem.
If you’d like to know more about the business coach certification I use as an example here, check out: http://www.growthaccelerationsystem.com/wordpress
