Copywriting is important.

It’s one of the most important skills to my success online.

But there is something even more important than the copy you use to describe your products and services.

It’s your offer.

Great copy can’t sell a turd.

I’d rather have a great offer with OK copy…than great copy with an OK offer.

Are you making an irresistible offer to your audience?

Here are two proven offers my clients and I have used in multiple ways.

#1: Offer a $1 Trial.

There are several ways you can test this.

One client offers his $199 product as $1 upfront…$99 in 10 days…and an additional $99 30 days later.

Another client goes for a $47 sale. If that doesn’t convert to his list, he sells the same product for $1 trial with the $46 paid 7 days later.

These are both digital offers. Clients and I have also used this with physical products where the customer pays a shipping fee of $14.95 to try out the product for 30 days. If they keep it, they pay for the full rate of $395 (or whatever the price) after the trial period.

Of course, you will have people who cancel the trial and/or send the product back…but you’ll end up with more completed sales than you did without the trial.

You can also use this to get more members in your continuity. Try out the first 30 days supply of this new supplement for just $4.95…and you’ll automatically be shipped a new bottle every 30 days for just $39.95/month.

It works for membership sites as well, although you can run the trial for a shorter period such as $1 upfront and then full payment in 7 to 10 days.

Just be clear about exactly what the terms are and when they will be billed!

#2: $100 Refundable Deposit

The trial was for digital or physical products. The refundable deposit works for coaching, consulting, done-for-you services, and mastermind groups.

Selling a $10,000 consulting deal strictly from a website is going to be a tough sale.

Instead of going directly for the sale, test running a refundable application and consultation upfront.

You explain the deal on your sales page…but the call-to-action requires them to apply and be approved into the program.

This includes a deposit (we’ve tested anywhere from $75 to $500), an application form they fill out, and an interview to determine if they’re right for the program.

The deposit will be applied to the full purchase…or it can be refunded if they’re not approved or decide it’s not right for them.

Since they’re paying upfront, you will convert at least one out of every two if not the majority of those who apply with a good offer.

It’s one of the easiest methods for selling a high ticket product online.

I have a brand-new course being released in partnership with Doberman Dan on Memorial Day.

It will hand you the quickest and easiest way to create profitable copy on a silver platter.

And it will also include templates to create winning offers…along with a bunch of irresistible offers you can model that Dan and I have personally used in our businesses.

You need a great offer. We’re going to give you those.

And you need great copy. And we’re going to hand you that too.

Wait till you see what we have for you…

Look for it on Memorial Day, May 29th.

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Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.