On May 29th, I’ll be releasing my new course in partnership with Doberman Dan.

Calling it a course is actually unfair. It’s so much more than that.

We’ve called it “The 60-Minute Copy Cure” because it solves the biggest problems everyone has with copy…how to create copy fast that attracts customers and clients almost like clockwork…even if you’re not a writer.

And yes, as hard as it may be to believe, we will more than fulfill on that promise.

But I’ve written this email to answer a totally different question related to the product.

Clients often ask me how I choose partners for my projects.

I’ve worked with quite a few business partners over the years, and haven’t had major problems with any of them. That’s a pretty good track record.

What am I looking for when I partner with someone?

#1: Trustworthy

This is a big issue with me.

I’ve never done any type of partner project with someone I haven’t known for a while. Sure, I might have mailed an affiliate offer because there was a great product, but I never got personally involved in the deal.

I’ve only partnered with friends. We may have spoken together at conferences. They could have been a client.

It’s a rule I heard from someone else before…Never partner with anyone you wouldn’t trust with the keys to your house.

If someone came to me quoting big dollar signs of how much I could earn…I’d give that deer in the headlights look before scrambling the other direction.

Dan lives in same city as me: Ocala, FL. We’ve been friends for several years and participate in a private mastermind group together. We’ve known each other for years.

#2: Relaxed

I live the Internet Lifestyle.

I couldn’t partner with anyone who brought me a big contract upfront. None of my partners and I have ever had more than a simple one-page written agreement to how everything works. And sometimes we didn’t even have that (lawyers probably had a heart attack on that last sentence).

I’ve partner with people who like to have fun. Life’s too short to waste time with someone who is too serious and can’t joke around.

It’s a weird requirement…but being relaxed and having fun is a requirement for me!

#3: Skilled

It doesn’t matter how trustworthy and relaxed someone may be if they can’t bring the goods!

They need to add something to the project that I can’t do.

As an example, I partnered with Dan on this project because he is a much better copywriter than me.

He is amazing!

And I’m pretty hard to impress.

Besides writing copy for himself for over 2 decades, he writes for some of the most successful entrepreneurs and marketers in the country.

A $1 BILLION a year “800 lb. gorilla” direct marketing company — one the biggest and most successful in the world – recently hired Dan to launch their new nutritional supplement business.

During this project, I reverse engineered some of Dan’s copy pieces…and spotted a few techniques I have never seen taught in any copywriting book or course up till now.

When I brought them to his attention, he casually said that’s just part of how he writes…he doesn’t consciously even think about it.

These techniques are almost invisible unless you know exactly what you’re looking for…and they seem so natural now that I’ve started using them in my own copy (but you have to wonder why no one in all the courses I’ve studied in 2 decades talked about these tricks).

And that by the way is the reason Dan partnered with me…I was able to pull things out of his copy and systematize it in a way he hadn’t seen done before.

To him it was just natural. And that’s why companies like Agora pay him premium fees to beat the controls of some of the best copywriters in the world.

So there you have it. Those are 3 qualifications I’m looking for when I partner with someone.

Partnerships can be very profitable, but you have to be careful who you work with in business.

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.

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