Steve Jobs said in 1996, “Picasso had a saying — ‘good artists copy; great artists steal’ — and we have always been shameless about stealing great ideas.”
Apple didn’t invent the mp3 player. They just made it a whole lot easier to use and tied it into the iTunes music platform.
They didn’t invent the cell phone. They just expanded on what was already out there, made it easy to use, and gave you a super-computer in the palm of your hand.
They’ve always looked at what the market was buying and went after the next innovation of what customers really wanted (even if those same customers couldn’t voice it for themselves).
But was Steve Jobs authorizing outright theft?
No. Instead it’s likely he was eluding to a principle T.S. Eliot described in more detail. He said…
“One of the surest of tests is the way in which a poet borrows. Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different. The good poet welds his theft into a whole of feeling which is unique, utterly different from that from which it was torn; the bad poet throws it into something which has no cohesion. A good poet will usually borrow from authors remote in time, or alien in language, or diverse in interest.”
Good poets borrow from other authors and turn the message into something even better.
The original was just a starting point. It was a foundation that was built upon. It became different and better with each new iteration.
One of the most valuable skills you could ever develop is the ability to write persuasive copy.
It’s a million-dollar skill. It’s been worth much more than that to me.
But the methods I used in the beginning to learn how to write copy were boring and time consuming.
Great copywriters told me to write out proven copy by hand.
Have you tried writing things out by hand after you’re used to typing? It’s so painful! That’s right kids. When we were young, we actually wrote things out by hand…in cursive. Shock and awe all around.
But I followed that guidance.
I found winning sales pieces and wrote them out by hand. I collected headlines and wrote those out as well. I fed on bullet benefits.
And it’s true…writing copy like this works.
It can program you with some of the phraseology great writers use. If you do it long enough, and often enough you’ll begin to notice the patterns that occur. Your copy will make you more money.
But this is a hard and time consuming way to train your brain.
That’s why Doberman Dan and I are releasing a much better solution this coming Memorial Day, May 29th.
It’s called the ’60-Minute Copy Cure.’
We’re going to hand you the lazy way to craft “overnight copy” your customers or clients will be powerless to resist…even if you haven’t written a single word since high school!
You’re going to be able to ‘steal’ some of Dan’s most profitable copy…pass it off as your own…and we’ll show you how to do it quickly and effectively.
Look for my email on Memorial Day…as we’re doing a special launch discount that’s only good for a limited time.
I promise you. This is something you won’t want to miss.
It has the power to change your life…