Know Your Product Sells BEFORE You Create It

I was invited to speak at a conference, and my fee was 50% of any sales I made at the conference.

That’s right. There was no speaking fee and I had to give 50% of sales to the promoter. I had to pay my own travel expenses. This was a deal I did multiple times back when I was doing a lot of speaking.

But there was one more element to this story.

In this case, I didn’t even have a product to sell to this audience.

Yet, the conference was very profitable for me!

Here’s what I did.

I got the conference early so I could chat with attendees during the networking meeting they had the day before the conference started.

This is unusual for me since I’m an introvert who doesn’t like parties of any type.

I stayed on track during the networking by simply asking questions.

Why did you come? What problems are you trying to solve? What are your goals for this conference?

In other words, I surveyed the buying audience face-to-face.

Then I put together a presentation and an irresistible offer that fit the audience’s desires.

It was a for a 8-week group coaching program in my expertise to solve one of their most desperate problems.

Each week we’d cover one of the modules.

They could ask questions on the calls and send in some of their weekly implementation steps for feedback.

It sold well and equaled a great payday.

The whole class was recorded…including the Q and A.

Buyers got results and some gave testimonials.

I turned the recordings, transcripts, and cheat sheets into a product that sold for years.

I sold this product before creating it.

Another method would be doing your research and reverse engineering what competitors are selling to find your unique point of difference.

Or you can survey your audience. Normally you can just survey your own email list.

But someone answering that they’re interested in something and them pulling out their credit card and actually purchasing it are two different things.

You’re not 100% confident a product is going to sell until people give you money for it.

Run a preorder offer.

Or run a group coaching offer like I did in this example.

Write the copy and create an outline for the modules.

Sell it. It has a built-in Reason to Act Now.

If the class starts Oct 21st, then that’s the deadline. Or you could even run the deadline a couple of days early for the 18th to make sure there are enough buyers.

If the class sells, you teach it week-by-week based on the outline you already shared.

If only a couple of people buy, you could refund their money and give them something else for their trouble such as a free private consult.

Another benefit of this method is now you have a deadline for finishing all the content. It has to be done week-by-week. No more putting it off for months.

This method is covered in the Internet Lifestyle System.

And it is only one of several methods to help you create hot selling information products quickly.

You’ll discover a simple 5-step formula to coming up with blockbuster product concepts…to consistently churn out profitable products.

Plus discover how to put together the sales copy, add in irresistible bonuses, attract buyers, and more…

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About The Author

Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Dunnellon, Florida with his wife and 2 dogs. Find out more about how the Monthly Mentor Club can help you today.