If you want to make money in your business, you have to give your visitors, subscribers, and customers the opportunity to buy.
That’s obvious.
But those starting out online are often ashamed of making offers.
They’re almost apologetic about it.
There are several ways this shows up in someone’s emails and other content…and I aggressively eliminate them when helping a new client.
Because being shy about your offer sabotages your online business.
Some of this reluctance comes from not wanting to look like those ‘money-grubbing internet marketers.’
I know, because I’ve heard that multiple times before.
I understand. There are a few sociopaths in the online world who would likely rip off their mother to make another buck.
They’re the ones promising millions of dollars in easy income without any work.
Of course, you wouldn’t want to be like them.
Dr. Glenn Livingston often said you should research your audience until it changes you as a person.
What that means is speaking to your audience and getting to know them.
Find out the problems and challenges they’re facing.
See the hurts and frustrations they’ve went through in trying to find a solution.
Develop true empathy for them where you have a measure of understanding for what they’ve been through.
This could be because you or someone close to you went through something similar.
Or it may simply because of the empathy you develop for the audience.
At that point, it’s NOT just about the money.
Of course, the money is important. You can’t stay in business for long if you’re not earning a profit.
But it’s also about the mission.
Become an entrepreneur on a mission instead of just an entrepreneur with a cash register.
It’s about something bigger than yourself.
You have a solution for a problem your audience is suffering, and you know you can help them.
That mission motivates you.
It shines through in what you write and what you create.
It makes you bold about what you can deliver, because you’ve seen results either in your own life or in the lives of others.
Don’t hide the cure to a desperate problem that’s plaguing your audience!
Tell them about it.
Share your origin story about why this is so important to you.
Turn your mission into your income.
The first module in the Internet Lifestyle System shows you how to find a hungry buying audience that you’re passionate about helping.
You won’t find the answer just by making lists or contemplating your navel.
Instead, this system will help you find the intersection of passion and profits…as you get to know your hungry buying audience.
Your audience and your mission can become the foundation of multiple streams of almost passive income.
