One of the most popular video lessons inside Autoresponder Alchemy is called “The Purpose of Email.”
In it, you discover why content is NOT king and what you should be sharing instead.
This video is just 8 minutes and 52 seconds long, but members have often said it is worth the cost of the program all by itself.
It creates a major ah-ha moment for many who view it, because there are so many misconceptions about the purpose of the emails.
Some gurus will tell you email is about goodwill and staying top of mind.
There’s some truth to that, because the value of your customer list drops over time if you don’t stay in communication with them.
But emails that convert are about a lot more than just developing goodwill.
Other gurus recommend a churn-and-burn strategy.
That’s where you pitch your heart out with one benefit-rich offer after another.
Some will buy, but you’ll quickly turn off the majority and you won’t create loyal long-term buyers.
One of the gurus’ favorite suggestions is content, content, and more content.
This strategy tells you to constantly ‘move-the-free-line.’
They’ll tell you to give your best stuff away for free to demonstrate your value.
But there’s a problem with that line of thinking.
How would you feel if you were a customer…and a business gave away the best part of what you were paying for? I’ve been in that situation before and it doesn’t feel good.
And while content can help demonstrate your expertise, it doesn’t make the sale on its own.
It’s also easy to overwhelm your prospects with content.
An ice cream shop may give away a taste of one of their flavors, but they don’t give you the whole banana split…or you’d have no reason to buy.
Another guru will tell you to send Infotainment.
That gets a lot closer to the mark, because you will get better results with email by mixing in personality and entertaining stories along with content.
But it’s also a little too general.
What kind of infotainment are we talking about?
That’s where the Autoresponder Alchemy video about the purpose of email comes in.
It gives you clear instructions of exactly what you should be doing with your emails to build a strong relationship with your subscribers while consistently selling more of your products and services.
It spells out the secret behind the most effective emails my clients and I send.
The rest of the course will show you my proven step-by-step system for creating emails like this…no matter your market or your previous experience.
Find out full details about how you could multiply the profits of every email you send…