Would you be happy if you were only earning back 70% of your paid advertising expense in your initial sequence?
That means if you invested $1,000 in advertising, you only received back $700.
In other words, you lost $300 in the initial sequence.
A client happily reported those kinds of numbers to me a few weeks ago…on a much higher volume.
And he was ecstatic about the numbers!
Here’s why. The initial sequence was only a portion of his profits. He continues to follow-up on all the leads he generates, sells them other products, and releases new items to them regularly.
He is tracking his numbers and the next big offer he made to this audience made him profitable. That negative $300 becomes a positive $300 and growing when the next offer is released.
The secret is knowing your numbers.
When using paid advertising, we always have a goal to break even on the initial sequence.
If you get to break even, that means you generating thousands of subscribers for ZERO cost.
Those are subscribers who will purchase your future products & services.
Your lists of both subscribers and customers equal FREEDOM for you and your business.
It’s a mindset shift.
It’s not about losing money. It’s about being willing to invest money for a future return.
You could even say the only purposes of a first sale are to generate a new customer and help pay for advertising (whether you buy ads or invest time, there is a cost for all traffic).
Serve your customers well and watch your numbers.
You can almost treat it like a game.
Let’s say your initial ad only generate a return of $50 on $100 expense.
What happens when we add a one-time-offer immediately after purchase? Perhaps you generate another $20 average on each customer so now you’re at $70.
Perhaps you add a 2nd one-time-offer for those who purchase the first one. You offer your monthly continuity which creates income not just today but extends out for months to come. This adds another $10 immediately…and even more in the future months.
And since you’re using a ‘smart’ shopping cart, you use nested one-time-offers and can offer a downsell to those who didn’t purchase the first upsell.
Nested one-time-offers mean you can show the offer based on whether someone says Yes or No to the previous one. So you show a different offer to those who said “No” to the first one. This results in higher conversions in your sales funnels based on how a customer responded.
And this is only the front-end. Now you put together email sequences and other offers to follow-up and provide your customers with even more benefits designed to help them reach their goals faster.
Your goal is to beat your previous score.
Again, it’s all about tracking your numbers.
You have to know what’s working…and what’s not.
Sadly, many of the online tools people use simply can’t track the important numbers in your business!
The majority of tools that track these numbers for you are overly complicated.
You need something that is both powerful and easy to use.
That’s why I’ve been casually recommending a new shopping cart called Zaxaa to a few of my private clients lately.
It’s one of the easiest ways to sell online, deliver digital products, and recruit affiliates.
Plus, it can track all your numbers…even the retention rate of your membership sites (something even higher cost shopping carts rarely do).
The Lifetime value of each customer is also built-in along with an income prediction for the next 30 to 90 days based on your previous numbers.
The software has been underpriced this past year since it was new in the marketplace.
Now that it has proven its value in hundreds of web businesses, it has a price increase coming up on September 30th.
You can lock-in the currently low discount price on this smart shopping cart system BEFORE the coming increase. Find out more here…