“Good judgment comes from experience, and experience comes from bad judgment.”
This quote is true. It has been attributed to many people, and it’s tough to confirm where it originally came from so I’m leaving it anonymous.
I started my business in 1996.
That is a LONG time ago!
I’ve made a ton of mistakes.
But none of them were fatal.
In fact, I credit at least a portion of my success to my willingness to make mistakes regularly.
Just about everyone who uses email marketing has put a bad link in an email at some time.
But how many of them have done it in front of a live audience?
Yes, I did that. It’s bad when you misspell your own domain name!
I sent out the email apology with the correct link in front of the audience as well.
That’s only a minor mistake though. I’ve made much bigger ones that went on for years…and cost me hundreds of thousands of dollars if not more.
For example, multiple times I’ve created ‘stand-alone’ products that should have been a part of a larger sequence.
I did a low-cost course on how to choose your market. It sold like crazy.
But I didn’t directly connect that product to the next step…what you should buy next.
That’s one of the mistakes I often spot when consulting with clients. One product offer, even an irresistible one, is not a business.
It’s only the first step in a longer sequence.
I didn’t make that mistake just once. I’ve done it multiple times.
And since I’ve helped so many others NOT make that mistake, it makes feel stupid even to talk about it.
But it’s just one of the many mistakes I’ve made over the years.
I’ve decided to do something a little crazy for the January 2020 issue of my Monthly Mentor Club.
It’s about my mistakes.
The big ones, the little ones, and the ones I repeated for years.
You can spend the next two decades duplicating my mistakes…or you can learn from the mistakes I’ve made.
As the above quote says, “Experience comes from bad judgement.”
But it doesn’t have to be your bad judgement. You can learn from my mistakes.
It was embarrassing and painful to write this issue, but it’s going to help members avoid major pitfalls in their journey.
In addition to sharing my mistakes, I also end this issue with the 10 money multipliers you can takeaway and apply to your own business.
This issue will be available in PDF version inside the membership area tomorrow, January 1st, 2020.
By the way, there are also several past issues you can download inside the Club today which will be removed within the next few days (inside the “Past Newsletters” section).