How could you make your offer truly irresistible to your ideal clients?
I frequently talk about finding your message, sharing stories, and transferring emotions through your copy.
But great copy doesn’t solve everything.
Focus on reaching the right audience first.
If someone’s not interested in what you offer or they simply don’t have the money to pay for it, it doesn’t matter how good your copy is.
Once you’ve identified your ideal client, create an offer they’d be crazy to ignore!
There is a desperate problem they want to solve or a burning desire they want to fulfill.
What does success look like for them?
Use your imagination.
What is their daily life like? How does it feel to suffer with this problem? What frustrations do they deal with every day?
What does their life look like after they’ve solved the problem? How does it feel? How do those around them see them differently now (status)?
Now that you’ve seen the before and after…what is the quickest, easiest, and most effective way to reach their end goal?
That bridge is the starting point of your offer.
Now, think about every obstacle they could face along the way.
Even though it worked for you or your clients, come up with all the reasons they believe it might not work for them.
What has caused them to fail in the past?
What do they perceive as the barriers that could stop them now?
List everything that comes to mind.
Let’s say that you help someone get started with Facebook advertising.
Some of the obstacles they will face include setting up a Facebook page, choosing the right conversion option, targeting their ideal audience, creating ads, choosing images, creating a landing page, tracking ads, handling comments, following up, etc. Keep brainstorming and you’ll think of even more.
Your highest level offer may be a done-for-you option, but let’s also consider what you could offer at volume.
How will you help them overcome each of their obstacles?
Write down your specific solution to each problem.
You might include several ad templates where they can simply answer your questions or fill-in-the-blanks to create their ads.
There is a guide for how to respond to positive comments, how to handle negative ones, and how to know which ones to delete.
Solve all the problems.
When you’re done, you might have a mix of training, templates, and community support for the main product and the bonuses.
Maybe you even include a set-up call where you help them get started (and give them an option to upgrade to your higher ticket done-for-you service).
Create an irresistible offer by discovering and handling objections in advance.
One of the bonuses with my Golden Glove Persuasion Map™ is…
Irresistible Offers: 8 Step Formula to Create Offers Only a Fool Could Ignore
The quickest shortcut to more leads, sales and profits is coming up with an offer so good your ideal clients simply can’t say “No”.
This 23-page PDF guide gives you dozens of proven ways to immediately improve your offers….and sell more of your products and services.
Don’t miss Page 18 of the report. It shares my “Free Money” secret. It’s the easiest way to boost your profits from almost every offer…without generating a single additional sale! How much ‘free money’ are you leaving on the table from your current offers?