Overcoming Infoproduct Buyer’s Remorse

I don’t know how many books and infoproducts I’ve purchased over the years.

Probably thousands.

And not just about business, copywriting, and online marketing.

I’ve bought products about tennis, dog training, hiking, running, sailing, weight training, and even ballroom dancing. I hated dancing lessons, so that didn’t go anywhere.

I’m an infoproduct glutton!

I’ve experienced being on both sides of the transaction…both as the buyer and the seller.

And there’s a topic a lot of online marketers don’t talk much about.

There’s a LOT of content about selling your products.

But the first sale is only the beginning.

What happens next?

A customer experiences an adrenaline rush when they hit the ‘buy now’ button.

It feels good. They see themselves with the benefits you promised.

They have a new life. One of their most desperate problems is solved. They’re free from it.

And all they have to do is follow your proven system.

But that ‘high’ only lasts for a limited time.

Once they get into the product, they realize they have to do something.

They might even have to change some of their daily habits!

I know the feeling, because I’ve felt the same terror as a customer, “You mean I’ve got to do something…like dancing!”

The reality is rarely as good of the dream…at least in the beginning.

It would be a whole lot easier to buy from someone else’s ad where they’re promising a new and more exciting life.

They could experience that buying rush again. Each time they feel one step closer to the goal, because buying another product is a whole lot easier than implementing something from this one.

Yet, if buyers don’t implement. They don’t see results.

The good news for us product sellers is there are a few simple ways to overcome this natural buyer’s remorse that everyone feels.

Here’s the first tip…

Give them a quick win.

What should they do first?

If you can deliver quick results, even on a minor level, they may be the only results this customer has ever seen.

Let’s face it. Implementation is hard. Putting everything into practice is going to take time. It’s not going to be easy.

Is there something they can do right now that is easy?

For example, a dog training course might teach you how to train your puppy to do a sit. Easy. You’ll see results in less than a minute.

A golf course might give one simple drill they can practice at home to correct their swing.

There are ways to deliver a quick win in virtually every market.

Once you deliver this first success, you’ll motivate your buyer to do more.

You’ll discover more about how to deliver a Quick Win to your infoproduct buyers in the April issue of the Monthly Mentor Club.

In addition, you’ll discover the other 3 hurdles you must overcome to turn buyers into lifetime customers.

Plus, you’ll get my 7 favorite Million Dollar Infoproduct Recipes.

It’s going to print-and-mail on April 1st.

Plus, you get immediate access to dozens of special reports, webinar reviews of member’s websites, and more just giving the Monthly Mentor Club a try…

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About The Author

Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Dunnellon, Florida with his wife and 2 dogs. Find out more about how the Monthly Mentor Club can help you today.