It’s so easy to get lost in all the online marketing options.
Should you start a Facebook group, run Youtube ads, start an affiliate program, or whatever else?
The possibilities are almost endless.
And that leads many business owners to jump from one tactic to the next.
They see case studies about how well Facebook ads have worked for others, and soon they’re running their own ads.
Things don’t go as planned. The ads lose money. They’re frustrated.
They hear next month about the power of Facebook groups, and off they go to start a Facebook group.
Round and round they go each time they discover a new flavor of the month.
This scenario is pretty common…and it illustrates a problem behind a lot of failed campaigns.
There is a secret sauce behind profitable campaigns.
If you don’t have this…nothing is going to work all that well for you.
Sure, you may experience a small measure of success.
Working hard can overcome a lot of other flaws.
But it’s a whole lot easier and more profitable if you get the foundation right in the beginning.
Don’t just jump into whatever online marketing is popular right now.
Instead ask yourself a few vital questions.
- Who is your audience?
- What can you do for them?
- What makes you different?
- What’s your story?
- What’s your irresistible offer?
Once you have good answers to these questions, then you can get into the nitty-gritty tactics.
If you don’t know who your ideal client is, you’re going to struggle with any form of online marketing.
The targeting available to us today is amazing. You can target by interests, age, locations, and so much more. On networks like Facebook you can narrow your targeting so you’re speaking only to 35 to 55 female business owners who want to lose weight (in case you wanted an optimized message for this group).
Once you’ve defined your ideal client, what can you do for them? What are their desperate problems and how can you relieve those problems?
A big missing component in a lot of campaigns is knowing what makes you different from the competition.
Customers are overwhelmed with choices today. Why should they choose you over every other available option? If you don’t have a good answer to that question, you’re not ready to run your campaign yet.
It could be how you specialize in a specific audience or create a different end result, stronger guarantee, a more complete service, or whatever fits what you do.
What is the story behind what you do? There’s a reason why you do what you do…in the way you do it. What led you to this point? What caused you to choose your unique point of difference? How have you made a difference in the lives of your previous customers?
And finally…what’s your irresistible offer to get someone to say YES today? The first sale to a customer is the beginning of a relationship. How do you reduce the risk and make it an easy decision to say Yes?
Are there bonuses you can add which make the deal even better? Could you offer a trial of your service? The first sale will hopefully lead to a long-term relationship with this customer or client. What are you willing to do to get it started today?
Answer those 5 questions first. They’re part of the secret sauce that can make any campaign more profitable.
If you struggle to answer any of them, then you might not be ready for prime time yet.
And if you want step-by-step help along with personal feedback from a community dedicated to your success, check out the Monthly Mentor Club.
Each month I deliver a detailed print newsletter (also available in PDF form) designed to help you Earn More, Work Less, and Enjoy Life.
Plus you get a load of bonuses just for giving it a try…and access to the members-only discussion forum where you can get answers from me and other experienced online marketers.