Here is a simple tip you don’t hear ‘online marketers’ talk about often.
Yet, it can create a quick cashflow surge for many online businesses.
Multiple clients have put it into action and picked up some extra ‘easy money’.
Mail your customer list.
No, I’m not talking about email. Of course, you should be emailing your list.
Send them a paper-and-ink letter via the Postal Service.
Or if you’re offering something higher ticket to your absolute best, most loyal customers, you could send them a letter in a FedEx envelope with a dollar bill attached or another attention grabber included.
You’ll get their attention.
I love email!
But there are a portion of your buyers who don’t pay attention to all your emails.
Shocking, right?
There are even some buyers who immediately unsubscribe from your email list after purchasing a product or service from you.
The audacity – they have no clue what they’re missing!
And of course, your emails can get lost in overly busy email boxes and spam filters gone amuck.
Send a good, old-fashioned piece of mail to your best customers.
What should you offer?
Run a special with a hard deadline on one of your products or services.
Send the mail piece so they receive it at the same time you’re running the special to your email list (make sure they’ll have at least a few days before the deadline).
What should you mail?
Send a direct mail letter using your website copy. You might need to cut or edit the copy. Then provide them the website link to order. And if you have it, give them a phone number to call as well.
There are a LOT of services you can use to mail and print the letters for you. Click2mail is one of the easiest.
A letter is better, but I’ve also seen a postcard work in unison with an email sequence. Create a quick summary of the offer along with some proof components (if your customers know your face, include your photo). Send them to the special offer page of your website.
Who should you mail?
This is for buyers only.
Use RFM to choose your list. That stands for Recency, Frequency, and Monetary Value.
- Recency: How recently have they purchased from you?
- Frequency: How many times have they purchased from you?
- Monetary Value: How much have they invested with you?
Depending on the size of your customer list, you might decide to mail those who have purchased from you in the previous year, have made at least 2 purchases from you over time, and have spent at least $500 total.
The first time you mail, you will receive a lot of nixies who were undeliverable for whatever reason. Remove them from your lists so you don’t mail them again.
How can you know if your offer is going to work by mail?
I’d run something that has already proven effective online. Use mail as a multiplier.
Make sure the offer and the copy are proven to convert.
That’s where the Golden Glove Persuasion Map comes in.
It can help you create a clear, authentic message that attracts more of your ideal buyers.
This proven system can help you convert more of your visitors into sales on your website, emails, videos, direct mail, and more.
