A lot of small entrepreneurs deal with a feast or famine situation.

They launch a new product or run a special offer. Money comes in. Life is good!

But they hit a rough patch. Sales dry up. Customers are reluctant to spend money. They’re in trouble.

I’ve known a few ‘gurus’ who jumped from one emergency cash crunch to another.

They’re always hustling…not because they love what they do…but because they won’t be able to pay their mortgage if the next special offer isn’t a home run.

That’s got to be a terrifying situation! 

In some cases, it’s because they need to learn better money management.

But in others, it’s because everything they sell is a one-time purchase. 

They’re on a constant treadmill of chasing down new customers.

That’s exhausting!

My clients who have the highest and most consistent incomes all have some type of continuity in place.

It might be a membership site, coaching, autoship, or SAAS (Software as a Service).

They charge monthly, quarterly, or annually.

But they have members who are plugged into their systems and paying them on an ongoing basis.

That means they can look at their numbers and have confidence there is a ‘minimum’ foundational income level coming in each month.

Members are better than customers.

The membership fee is only a portion of the benefits.

Members are also more likely to buy your other products and services.

It depends on what else you offer, but it’s not unusual to see a business earning more than twice as much as the average membership fee in other products sales.

Let’s look at the king of online retail. Amazon Prime costs $139/annual currently. Members spend $1,400 per year. Non-members spend an average of $600 per year.

Members spend more.

Members are also more likely to refer others. They’re invested in you and what you offer. Referrals can multiply their value even further.

Members are also more likely to implement. This leads to greater results along with more testimonials and case studies.

The additional proof that comes from those can increase your conversion rates. 

This means even more new members!

You’re doing business on ‘hard mode’ if you don’t have some type of membership in place.

It might not be the first sale to a customer, but it needs to be implemented somewhere in your overall business offerings…usually soon after the first sale.

The one disadvantage of membership is that it can be a little tougher sale to make.

You need more trust with your audience. Customers need to clearly see the benefits of membership to them. In many cases, they need to feel a part of something bigger than themselves.

That’s where the Golden Glove Persuasion Map comes in.

This proven formula can help you clarify your message, create higher converting websites, and transform prospects into loyal buyers.

Stop selling “at” your audience and connect with buyers on a deeper, more emotional level. 

Discover how to speak with your customers in their own language…


Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.