That’s an expression McDonalds made famous.
I wonder how much money those six little words have been worth to them over the past several decades…it has to be in the billions.
Would you like to make that an extra value meal?
They didn’t stop with just fries. You’ll also want to get a drink. If you order them all together as a bundle, you’re going to get an “extra value” for your money. You may even want to add an apple pie to that.
At the electronics store, you know it’s inevitable while you’re waiting in checkout. Would you like our 3 Year Protection Plan?
Go to the grocery store. Not only are the aisles carefully arranged to produce maximum sales of high profit items, but you’ll also find yourself surrounded by impulse purchases while you’re standing in the checkout lanes.
Nothing big or expensive of course. You’ll see candy, tabloids, popular magazines, and other items you can toss in your cart without even a second thought. They’re just a few bucks when your cart may have over $100 worth of food already. It’s a drop dead easy sale.
Why do these companies always ask if you want to buy more stuff?
Because you just might…maybe…buy more stuff.
Upsells work whether you like them or not.
Adding just a few additional dollars per sale can be the difference between success and failure.
Some upsells are casual and almost unnoticeable like the grocery store checkout.
Amazon’s selling process is similar. No matter what you’re buying, you will see suggestions of “bundles” and additional products you may be interested in. After you checkout, they’ll recommend more products you may like.
Others get annoying like the extended warranties on electronics because I’ve heard them so many times. Maybe I buy too many computers, games, and TVs.
But the fact that I know they’re going to ask me to buy the extended warranty hasn’t kept me from buying a single time. I just have my “no” ready to go. People are buying those, and they’re making a profit…which allows them to stay in business selling me more stuff. Yeah!
How much money are your upsells earning you?
I just checked the stats on one of my upsells this morning. The frontend product is just $10, and it says 35% of people are adding the $27 upsell. That’s an extra $9.45 in profit for every $10 sale.
That’s close to doubling the income on the low priced offer…and it’s just one upsell on one product in my shopping cart.
What about when you add the pre-purchase upsells like Amazon does? That’s where you suggest a few extra products in your shopping cart by saying, “Customers purchasing this were also interested in…”
What happens when you add a second upsell to the process?
That $10 sale can average out to $25, $30, or more. Affiliates get paid more…and promote more. Paid ads that may have lost money at $10 are now profitable…and keep running.
Everyone wins when you as the merchant are willing to offer more value and solve more problems for your customers.
If you’re wondering how you can implement both pre-purchase upsells and post-purchase upsells, the perfect solution for this is www.NetOfficeToolbox.com.
Not only can you profit from both types of upsells, you can even put in a fully trackable upsell funnel that reports the number of people who say yes, no, and even close off the page. That’s how I knew the exact closing percentage on this offer. You can even split test upsell funnels.
Give it a try for 30 days free. Check out the pricing in the “Package Pricing” tab at the top for the options after you’ve given it a try. I earn a profit from this recommendation, but this is the same software I’ve used for years in my own business (it’s constantly adding upgrades).
P.S. When I talk about upsells, you may be thinking about the BAD experiences you’ve had online. I understand. I’ve had those two. You buy a product and then they try to upsell you something else to “really solve” the problem because the first product you bought won’t work on its own. That’s NOT upselling. That’s stupidity. We’ll cover how to choose profitable upsells in the next post.