The Golden Glove™ is my simple persuasion formula that clarifies your message, attracts more new clients, and makes it EASY to refer you to others.
With a little experience, you can put your core message together in less than 60 minutes.
Once you have your Golden Glove in place, it becomes your guide for everything else in the marketing of your business…
It becomes the foundation of the sales copy on your website.
It guides you to create high-converting sales videos.
It helps you outline new courses and other products.
You can use it to create content that sells (such as blog posts and emails).
It can be used to reverse engineer your strongest competitors to see why they’re converting so well.
The Golden Glove opens your eyes and gives you x-ray vision. You can see clearly why an offer is or is not working, and have the simple tools to fix it. No longer will you stumble around in the dark wondering why a website isn’t performing well.
I’ve been using the Golden Glove™ formula to transform businesses for over a decade now. And I’ve taught multiple consultants and coaches who use it with their clients every day as well.
Here are the five basic fingers:
- Desperate Problem: Who is this for and which problem are you addressing for them?
- Unique Promise: Why should they choose your solution as compared to every other option in the market?
- Overwhelming Proof: Why should they believe the solution is for real, that you’re a credible person to do business, and that it will work for them in particular?
- Irresistible Offer: How will you make it more painful for them to walk away than to purchase?
- Reason to Act Now: Why must they take action TODAY?
Of course, that’s just the beginning.
Practical application of it goes so much deeper.
Over the past few years, I’ve found additional ways to tap into key emotional triggers that cause your audience to buy.
And I’ve added new ways to make it even easier to implement.
For example, have you ever realized just how powerful it is to tap into the identity your clients aspire to?
It’s a missing link on so many websites, and ‘adding more benefits’ is NOT a replacement for it.
It’s a way to speak to your readers in their own language on a deeper, more personal level.
I’ll be sharing these new discoveries and how they can be used to sell more of your products and services in the August issue of the Monthly Mentor Club.
You also receive two separate form-fillable worksheets to speed up implementation.
Follow along in the worksheets and do the simple exercises as you go through this month’s newsletter…until you have your clear sales message…designed to consistently attract more customers and clients in your business.
The issue goes to print & mail on July 30th.
Join today to get this issue mailed out to you…and to access the dozens of special reports and video available immediately just for giving the Monthly Mentor Club a try.
