A client noticed a billionaire on his customer list.
This is someone pretty much anyone would know by name.
You may be surprised who is already on your list…or who might be responsive to your offers if you communicate with them in their language.
A majority of your income could come from a small portion of your customers.
What are you offering for those who want a premium experience?
It could be direct access to you.
It might be a done-for-you service.
It might be a custom version of what you offer.
A few of them might be willing to reach out and ask you for it.
But the majority are likely languishing on your list, ignoring your other offers, waiting for something that appeals specifically to them.
For example, one client got a phone call from the assistant of one of his buyers. They asked how much he would charge for a full day with him personally.
He quoted a rate he thought would end the conversation and they immediately agreed. They just needed to schedule the date. They showed up in a private jet for their meeting with him.
Another client had a dialogue with one of their subscribers asking how much they would charge to travel to their location to show them what they do in person.
I’ve even come out of my secret lab a few times to meet with clients in person if they were within driving distance.
All of these deals came to us.
But you can also actively offer a higher level of service.
It might not be something you promote all the time, but you can mention it in an email and ask people to reply.
Or you can put up a simple web page that describes the service along with the fee and link to it in the PS of an email.
You may be surprised who is on your list.
A side effect of this is you now have a higher priced anchor that can be used to make your normal day-to-day offers look even more affordable.
This can be a total game changer!
Not just in the extra income you earn, but also the mindset shift it can create for you.
You start seeing ways to upscale your other products and services.
Direct interaction with your highest value clients changes how you think about what you do.
It changes the language you use.
And it changes what you see as possible.
This one little tip is going to transform a few readers’ businesses forever.
It’s going to set them on a new path they never considered before.
If you’d like to skip over the products and get direct access to my advice forged through 26 years of online marketing experience along with helping clients in hundreds of different markets…
Check out my one-on-one coaching here…
Make sure you join the waiting list there.
I have a few openings coming soon that will only be emailed out to that list.
