I had a big surprise last week!
One of my clients asked me to look at the initial copy ideas they had for a brand-new offer on our call together.
And since it was a target market I had never sold to before, I ran through some of my ‘quick market review’ techniques to try to get an idea of the audience.
I searched Amazon using the most likely keywords to look at the reviews on the most popular books in the topic.
There were only a handful of books, and the most popular ones only had a few reviews.
There also weren’t any obvious best-selling information products on Clickbank or showing up on top of the paid search results.
There are blogs, Facebook pages, and Youtube videos with a ton of traffic.
But there are no obvious information products with a lot of sales in the market.
A lot of people would get super-excited about this undiscovered market.
I get nervous.
My clients are experienced, so they’re nervous as well.
Usually zero competition means no one has been able to make it work before.
But they’ve already done one small test, and the results were extremely good.
So they’re moving forward carefully.
Obviously, I can’t share what the market is here, but it’s a subset of a much larger market.
This is what gives them confidence…along with the small test that was already profitable.
Over the next month or so we’ll see if it really is a wide-open market. I wasn’t sure those existed anymore, but it’s possible if you narrow down the audience tight enough.
Some of the ‘big’ markets are make money, relationships, hobbies, and health.
You narrow down those markets by refining your topic and choosing a specific audience.
For example, ‘online marketing’ is one subset of ‘make money’, but it’s still too general of a topic. You might narrow it down further and focus on affiliate marketing.
You could take that topic even tighter and focus on Facebook marketing for affiliates. Now you’re getting your subject closer to the point where you could become the #1 expert on the topic.
That’s a major secret to success that a lot of people forget.
How can you take a big popular subject and narrow it down until you can be one of the top voices if not the top voice in the market?
In this example, I did it with a topic.
You could also do it by audience. Take the same topic of Facebook marketing, but specialize in helping accountants.
I’ve worked with multiple clients who’ve either taught courses or provided done-for-you online services in specific industries like this.
If you want to dominate your market, you have to do your research, choose your market carefully, and come up with a strong hook.
I’m planning on accepting a few one-on-one private coaching clients near the end of May or the beginning of June.
These slots always go fast.
If you’d like to tap into my 22 years of online experience to help you earn more, work less, and enjoy life online…check out https://www.mymarketingcoach.com/one-on-one-coaching/
There’s an email waiting list there. I only announce open slots to that list when they come available.
Read the page. It tells you all about the program, including the prices. Then join the list so you get the upcoming notifications.
If private coaching is out of your budget, you can also get my help as part of a group in the Monthly Mentor Club.
