Of course you have. That’s probably the most common advice about niches.
But it’s also stupid advice.
What if your passion is sitting on your butt watching romance movies while eating Cheetos?
They’re not lining up around the corner to help you pay for that.
You also need a subject people are willing to pay for. They’re solving a problem or fulfilling a desire of their own.
You prove there is a market by finding out if others are successful selling to this audience.
They sell products on Clickbank, on Amazon, in Google Adwords, by direct mail, etc.
Others have made this market work. It’s highly unlikely you’ve come up with a subject no one has ever considered before at this point online.
Competition is a GOOD thing. It proves there is a market for what you offer.
But let’s go further.
You may not be passionate, but you’re at least interested in the subject.
There are others successfully selling in the market.
What else do you need?
This is the “little secret” that gets left out of the picture so often.
You need a story to tell.
I just took new clients in my one-on-one coaching program last week. Several of them are in the early start-up phase or need to redo their strategy.
We’re finding their story to tell.
The Internet is overwhelmed with information.
Even the best information doesn’t draw full attention.
What draws attention is a unique story told in an interesting way, delivered with benefits to the reader.
You have a story.
Find your story and you’ll find your niche.
It could be a failure to success story. You were 80 pounds overweight and now you’re the talk of the town.
It could be a guru story where you stumbled upon ancient wisdom that eliminated the arthritis you were suffering for 20 years.
Maybe it is simply how you’re a nerd but you discovered a way to pick-up girls online.
Or you tried to get pregnant for 12 years until you discovered the steps that finally made it happen.
Perhaps it’s a story about others…how you’re in contact with 3 high quality, low cost programmers to create software for others.
Why are you in the business you’re in? Hopefully it’s about more than just money.
What’s your story?
And let’s throw in one final principle. What’s your expertise in this subject?
That makes 4 requirements:
That’s a good checklist for finding your niche.
Once you’ve selected a niche, the next step if tapping into all the traffic available in that market.
Glenn Livingston just released a Free 20 minute video revealing his best traffic secrets.