10 Principles For Winning Website Content

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Content is similar to currency online. It opens doors for you. It brings in visitors from both search and social sites.

It becomes a foundation to the relationship you’re building with your visitors, subscribers, and customers online.

Here are 10 quick tips for using content marketing on the web today to draw in more visitors and sales.

1. Own Your Content

The home base for your content must be a website you own. It can be WordPress, Joomla, or any other content management system, but it must be on a domain you control.

Facebook, Blogger, Twitter, and other social media sites aren’t owned by you. Don’t build your business on them. Build a profile. Share your content there, but your home base is at your website.

Even Youtube has kicked out business owners with zero warning and sometimes no explanation. Have a home for your content. Then expand out from your home by sharing across the web.

2. Find Your Message

This is your core message and the story behind your business.

What primary benefits can you help people achieve? And how does your viewpoint differ from others in your market?

Everyone wants an audience. Get a message. The message attracts the right audience to you.

3. Stay Consistent With Your Brand

Once you find your message, stay consistent with it. Keep coming back to it in the content you produce.

Here’s a key element that many business owners forget. The content you’re sharing is leading somewhere. It’s leading people to become customers and clients of yours.

You’re often better off eliminating the overt pitch. Instead be subtle while sharing and adding value to people’s lives, but stay with your core message of the benefits you provide.

4. Share your content on social media.

Take advantage of the extra exposure social media can bring to your content.

Share your content on Facebook, Google+, Twitter, Linkedin, and others.

The center of everything is your website, but these are additional spokes to the wheel.

Grow your email lists and customer lists first, but also grow your followers, likes, and other contacts. Every social media site is another entry point into your content funnel.

5. Connect with other brands & websites.

You’re not an island. Find ways to team up with others. Write a guest post for a popular blog in your field linking back to your website.

One of the best ways to generate traffic is to create a list of influential bloggers in your field.

Write a short comment about each and the content they produce along with linking to their site. This is one of the best introductions you can make when they see the visitors coming over from your site in their stats.

And what happens if they decide to share this post to their audience?

6. Write For Your Customers

You’re not writing for everyone. You’re writing for your customers and your future customers.

You can’t and shouldn’t please everyone. Some people won’t like you. So what?

Be bold with your message. Attract your audience. Be controversial. And be willing to “turn off” the people who shouldn’t be your customers anyway.

7. Share Yourself.

Your audience is overwhelmed by content. You need more than content. You need a connection.

Tell stories from your life. If someone has read 5 emails or posts from you and still doesn’t have a clue about your hobbies, interests, your family, etc., you’re missing out on an opportunity.

Share your opinions on the industry. Use analogies from a hobby. Remember connection, not just content.

My Facebook timeline for example includes my photo, my wife, and my two dogs along with a background of a waterfall from a local area we hike at.

8. Grab Attention With Headlines

Concentrate on your headlines. Grab attention. My best results are usually a mixture of benefit + curiosity.

What’s the best way to come up with great ideas? Pull ideas from what’s already working.

Here are some sites with incredible headlines to model: www.digg.com, www.aol.com, www.weeklyworldnews.com

The front cover of any popular magazine is another secret weapon. The cover blurbs are highly researched and popular topics that draw interest in the market.

9. Write in Simple Terms

It doesn’t matter if your audience is full of rocket scientists, they’re in a hurry when they’re online.

Everyone feels rushed online because there are so many places they can go and more content is just a click away.

Write in short sentences and short paragraphs. Eliminate jargon. Add white space. Make it wasy to read and understand.

10. Become a reader.

The best writers are voracious readers. They can’t get enough.

Personally, I can tell when I haven’t been reading as much as usual. It’s tougher to come up with the ideas. They just don’t flow as well.

Fill yourself up and it’s easy to share. Everything that happens in our life and business becomes a possible story to tell.

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About The Author

Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Dunnellon, Florida with his wife and 2 dogs. Find out more about how the Monthly Mentor Club can help you today.