Is knowing how to run Facebook ads the single most important skill online?
Nope. There’s no doubt it’s a useful skill to have right now, but it’s not the most important skill.
Maybe it’s the ability to write content that helps visitors achieve their goals?
Again, that’s a useful skill which will serve you well, but it’s not the most important skill.
What about being able to quickly produce high quality video?
Video is a great way to attract new visitors and interact with your audience, but it isn’t enough on its own.
Do you know what the single most important online skill is?
Every single thing you do comes back to it.
You have to persuade people to click on your links and visit your site.
You persuade them to join your list, visit an affiliate offer, or buy your product.
If you’re in an information business, your persuasion doesn’t even end there. It’s just as important to persuade your buyers to actually consume and implement your advice!
One of the reasons I’ve survived and thrived for the past 20 years online is I focused my attention on copywriting skills early on.
Yes, you need traffic. And you need products and services to offer your audience. But traffic techniques that work will change in the future.
I’ve coached dozens of clients who relied on organic search engine optimization for years and were eventually forced to switch to paid advertising including Google and Facebook.
Facebook ads are becoming more difficult and more expensive every year. Your competition is increasing. Facebook reviewers are becoming pickier.
Yes, you can still make it work…but leads are only going to get more expensive in the future.
Profiting means staying on top of this trend and discovering how to earn more from each click to your website.
I’ve spent tens of thousands of dollars on copywriting training, paid for numerous copy reviews from other copywriters, and paid for personal coaching by copywriters.
I’ve invested more money and time developing this skill than anything else online. Because it’s one of the skills that determines just how far you go in this business…
I’ll be covering exactly how to write bullets in the April issue of the Monthly Mentor Club.
Not only will you understand EXACTLY how to write powerful attention grabbing bullets, but you’ll also receive my easy-to-use templates and bullet starters you can immediately use to shortcut the process.
People don’t read online. They scan. Bullets pull their eyes back to your message.
They can be used for attention grabbing headlines and article titles.
They can be used in email. They can be shown on video.
They can even create their own little bite-sized mini-story that shares an emotional message that cuts right to the heart of the audience.
But only if you know how to use them correctly.
On April 1st, you’ll have your complete tool chest for creating these persuasive bullets…in an issue you’ll likely keep on your desk for reference for the rest of your online career.