One of my clients has been in the process of selling his multi-million-dollar business over the past few months.
This is a big deal and it’s taken time for the buyer to do their due diligence and for all the points to be worked out between them.
My client has participated on multiple calls to answer questions from the buyer, their accountants, their lawyers, and everyone else involved in the transaction.
One of the questions that came up multiple times throughout the conversations is exactly what he does in the business.
Someone else manages the website. An outside contractor handles the ads and organic search. The majority of content is created by freelance writers. There’s a manager to handle issues that come and organize the content. Customer service is handled by staff in the Philippines.
The buyer likely couldn’t believe how hands-free the business was until they got deep into it.
Of course, putting systems in place like this didn’t happen overnight.
It took years. He’s owned this business for more than a decade.
Another client has a team managing almost every aspect of his business as well…in a completely different market.
It took him close to a year of conscious effort and systemization to cut the hours he was investing in half…while multiplying the profits.
And it paid off because he ran into a health problem that kept him from being able to work more than a few hours a week for close to 6 months.
Imagine the devastation his business would have experienced if everything relied on him during that time.
I have other clients who focused on a ‘lifestyle business’ from day one.
Their businesses didn’t grow as fast in the beginning, but they’ve still built up a good stream of income over time by concentrating on the essentials.
Find a hungry, buying market.
Create or source products they desperately want.
Focus on the essential steps to reach, follow-up, and deliver value to them.
Your offers could be information products such as online courses.
Or they could be ecommerce products sold through Shopify or WooCommerce.
Or they could be affiliate offers.
You concentrate on the audience and earn multiple streams of income from other people’s products.
Want to know a secret almost all of these clients have in common?
It’s not social media, because many invest very little…if any…energy there.
It’s their email list.
They communicate with their audience consistently by email.
But it’s not just ‘any’ emails they send.
It’s a specific style that fits their audience, their business model, and their personality.
They sell through authenticity.
Your ongoing message sells them not just on your products…but on your brand…the who and why behind what you do.
This is true whether you’re selling ecommerce, online course, or affiliate products.
My Autoresponder Alchemy course provides you with template emails.
But that’s just the beginning. It also shows you how to understand your audience and create a message that appeals to them in their language.
It shows how to brand yourself consistently and profitably with email.
And you’ll soon discover the same methods that bond you with your audience by email also work with other communication methods such as videos or social media posts.