The Internet is noisy.
Your market is saturated with competition.
Your customers are overwhelmed with options.
And there’s never been a more exciting time to be in online business!
Wait…what?
Sure, it would be great if you found the mythical unicorn market that’s totally wide open without a competitor in sight.
But let’s get real. If there was such a market, someone would have already beat you to it years ago.
Here’s the good news…
Competition doesn’t matter…when you position yourself correctly.
Have I gone crazy?
Maybe, but stay with me for a minute.
If you sell products and/or services, then yes, the competition matters.
You’re a commodity. And all it takes is for someone to work harder or sell for less than you do.
But what else can you sell besides products and services?
Your story.
Your mission.
A sense of purpose.
If you’ve studied anything about copywriting, then you probably know the importance of turning features into benefits. A feature is what something is. A benefit is what it does for you.
You must go beyond features and benefits today.
Because if all you do is compete in a world of features and benefits, someone is going to come along and make a bigger promise than you.
It’s inevitable.
But if you can communicate a story that people resonate with…
If they can see themselves living inside that new reality…
And you’re able to shift their identity so they no longer see themselves as the same boring person they used to be…
Then you can establish a moat around your online business that’s tough for competitors to cross.
People crave a sense of purpose.
They’re desperate to connect to a community of likeminded thinkers.
They’re looking for someone they can plug into…who’s willing to speak out against the injustices they see in their market.
What’s wrong with the world we live in? More specifically, what’s wrong with the industry you’re in?
Call out those problems…speak passionately about them…and give a contrarian solution.
Yell from the rooftops, “Why isn’t anyone else talking about this?”
My mind goes back to an old letter written by Gary Bencivenga.
The big headline was “Lies, Lies, Lies!”
That’s pure emotion. Of course, there was a promise in the rest of the headline, “Why we investors are fed up with everyone lying to us! But getting rich is the best revenge…Smartest ways to do it in 2007. Best and worst investments now.”
But he started that conversation by appealing to the dominant emotion in the market.
This isn’t just about writing an attention-grabbing headline.
It’s about the message you’re consistently sharing with your audience.
Are you a voice crying in the wilderness?
Are you an advocate for your audience?
Are you getting them to nod their head along with you?
Do that…and you become a tour guide to a whole new world.
You can be surrounded by competitors.
But you’ll be able to carve out your share of the market…even in a noisy, overwhelmed world.
And if you’d like to attract ready-to-buy subscribers with a list building blueprint ready to be customized for you and your audience…check out my Authority Lists & Traffic course.
You need a proven list building blueprint that is designed to attract cash-in-hand buyers consistently and reliably for your unique market!
