An interesting discussion started this past week inside the membership area of the Monthly Mentor Club.
A member said they had uploaded 30 videos to Youtube and had put their URL in the description box for each video. But Alexa wasn’t showing any of these videos as back links to their website. They wondered what was up!
The Youtube description area is a “nofollow” link. According to Google, “This means that Google does not transfer PageRank or anchor text across these links.”
But my response is so what?
Quit worrying so much about what Google is doing or not doing.
I’ve wasted months…and possibly even years of mental energy worrying about Google and whatever rules they’re changing this week.
Yes, they are the 800lb gorilla in the room…and they can send high quality visitors to your website.
But they’re not the only game in town.
Not only will you find your life a whole lot easier, you might just find that focusing on the visitors themselves is what Google wants from you anyway.
If your videos are attracting the eyeballs of your potential buyers, keep making them. Those videos generate high quality visitors to your website directly even if their links don’t count for your seo.
Instead of worrying about everywhere you can get a “link,” think about where your target customers are already hanging out.
For example, let’s say you’re publishing a blog about kayaking.
Where would you find a bunch of people who like to read a blog about kayaking?
Hmmm….let me think. Maybe, just maybe they would be reading other kayaking blogs already.
Here are a couple of ways to get those visitors to try out your blog:
#1 – Participate in the comments of those other high traffic blogs.
#2 – Offer to write a high quality guest post for those other blogs.
Not only would that guest post drive a whole bunch of new visitors already interested in blogs about kayaking, but it would also be considered a “high quality” link for seo purposes.
Ever since it was mentioned that social signals can affect rankings, people have been trying to game that system also.
Instead, if social media is your focus, why not produce attention grabbing posts that people want to share naturally?
What about doing research on the keywords people are searching for on Google?
Do it not just for seo traffic, but because you want to better understand what your customers are thinking.
Those keywords reveal what is going through the minds of your potential buyers.
Write for those buyers you want to attract…not just for a mysterious ever changing Google algorithm.
Will you include those keywords in what you write? Of course you will. If that’s what your audience is thinking about, that’s what you’re writing about.
All I’m suggesting is to change your focus.
It’s not about seo, building links, or any kind of tricks.
It’s about finding out where your customers are…what they’re currently talking about…and what you can do for them.
Once you do that, the other parts fall in place.