A lot of clients love Facebook ads!

Facebook and Youtube are my two favorite sources of paid advertising, and Facebook is easier for getting started. Unlike Youtube, you don’t have to create a video!

If you’ve been doing any Facebook ads, you probably have noticed how much more expensive they have become over the past couple of years.

If you’re not getting customers to clickthrough your ads and getting good overall interaction on your ads, then you’re probably paying a fortune.

In general, I like to shoot for a 4%+ Link CTR. Note this different from the general clickthrough rate which includes people clicking through your link, clicking to your Facebook page, liking, commenting, sharing, etc.

To give you a comparison of Link CTR versus overall CTR, I recently checked one client’s ad campaigns.

Interaction is good, because it lowers the costs of your ads. But we want to get people to our sites, on our lists, and buying our products.

He was pulling 7.41% Link CTR and 20.79% overall CTR. When you get those kinds of numbers, you’ve targeted the right audience with the right message.

Sometimes we can be profitable with a 2% Link CTR or even a little lower.

The more passionate the market (subjects like golf, vegan, crossfit, etc.), the higher you can often get these numbers with a targeted audience.

If you’re in a passionate market, you owe it to yourself to give Facebook ads a try.

You can get good ad results with more serious subjects, but the numbers won’t be quite as good in most cases.

But by now you’re probably wondering about the biggest Facebook ad mistake I promised in the subject line.

Here it is.

Don’t rely just on Facebook’s internal Pixel tracking.

Sure, it’s good and I recommend you use it as one of your tracking mechanisms.

But I’ve seen too many client campaigns, especially lately, where Facebook hasn’t been tracking the sales accurately.

And what’s weird about this is Facebook has been underreporting the results in these campaigns.

They were making sales Facebook didn’t record. If we went by Facebook numbers only, we might have turned off several profitable campaigns.

I recommend using the Facebook Pixel and your own separate tracking mechanism.

For example, if you have an affiliate program, you could sign yourself up as your own affiliate and then use your affiliate link in all your ads.

You’d be able to look at Facebook’s numbers and compare it to your affiliate numbers.

Or you could use an ad tracking tool.

Or you could even use Google Analytics free URL builder feature to create unique URLs to run on your ads (reviewing your stats in Analytics if you have goals set-up).

There are a lot of options. But it’s always a good idea to double check your numbers!

And if you’d like a second look at your ads or your results, you can always ask for feedback inside the Monthly Mentor Club.

We have an active members-only discussion group where you will get answer from other members and me.

Plus, each month we have a webinar where I answer member’s questions, review their websites, and help them plan their marketing.

This personal support is in addition to everything else you get as a member of the Monthly Mentor Club.

This is your secret weapon to earning more, working less, and enjoying life online!


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Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.