Friends don’t let friends review their website.
Be careful where you get your advice from.
Friends likely want to help.
But the first thing you have to ask yourself is how successful they are in their own online business.
If they don’t run a business…they’re not a salesperson…and they’re not even a part of your target market…
Taking their advice can be hazardous to your income.
And even when they do meet one of those qualifications, you still need to be careful.
Case in point, a member of the Monthly Mentor Club recently mentioned how her friend told her she should shorten her website copy.
The shorter version meant she deleted part of her story…where it left you hanging on a major point.
But it’s not just friends you have to watch out for.
You’re going to get unsolicited advice from a lot of sources.
For example, subscribers might email you suggestions.
But don’t follow their advice blindly, especially when they tell you to send less emails, create shorter videos, or lower your prices.
Your website is not too long.
It may be too boring, but it’s not too long.
If there is anything boring to your Ideal Client Avatar, that needs to be cut.
Perhaps some of the content can be added to a video instead, shortening the overall page.
Or you find a way to share your message more concisely.
Would you hand the keys to your brand-new car to someone who doesn’t know how to drive?
Might not be the wisest decision you’ve ever made.
That’s what you’re doing when you hand over decisions about your website or your business to someone who doesn’t run a business of their own.
I remember when I first learned to drive a stick-shift back in my 20’s.
It was on a used Ford Mustang GT I purchased.
Yes, that’s right. I bought a stick shift when I didn’t know how to drive one.
My wife knew how, test drove it with me, and brought it home.
Then a close friend taught me to drive it in a parking lot.
If you don’t know how to do something…or you need help…go to people who can already do the job.
As an entrepreneur, you need to connect with other entrepreneurs who are doing what you want to do.
Help each other. Support each other.
That’s one of the benefits of the Monthly Mentor Club.
You get my best information delivered each month in the 19-page print newsletter (page length varies but often comes in at 19 or 23 pages).
In addition, you get dozens of detailed reports about popular topics such as attracting qualified buyers from podcasts, Facebook advertising, email marketing, and more.
And you get access to the members-only discussion board and monthly webinar.