There is some outright STUPID advice being given by so-called gurus.
If you hear someone say something like, “Email isn’t important anymore…”
RUN!
But that’s not the type of horrible advice I’m talking about here.
Instead, this is about how many ‘gurus’ create entire ‘foolproof’ marketing systems they claim will help anyone at any time.
Yet their entire house of cards is based on a single success.
Maybe they’re one of the more cautious ones and wait till it works for them a few times in their market.
If it worked for them, then surely it will for everyone in every market, right?
The truth is…
Online marketing is NOT one-size-fits-all.
It’s about communicating with your audience.
You need to fit your message and your business model to your market.
For example, I love monthly membership sites for enthusiast markets. They’re a great way to create a ‘base monthly income’ if you’re helping entrepreneurs succeed online, play better tennis, or learn Spanish. Your audience wants to continue moving toward their passion!
Monthly memberships are harder to pull off in transactional markets where customers just want to solve the problem. For example, weight loss can be tough with a monthly continuity, because customers either lose the weight…or they give up and quit.
You’re better off with a higher priced, one-time challenge or an annual program so you get more money upfront. Then transition into more of an ongoing fitness angle for a monthly membership.
It’s about your own personality, skills, and assets.
If you love to write, then integrate strategies that play to your strengths. Blog and write video scripts that you record when you’re alone.
If you’re more of an extrovert who lives the energy from live meetings, run Facebook Lives, TikTok Lives, or Youtube Lives.
If you have money but limited time, you can outsource paid traffic to an ad manager.
It’s about where you are in your business journey right now.
I talk a lot about the Internet Lifestyle.
Create a business that gives you freedom.
But your life is likely going to be totally out of balance when you first get started.
You have a lot to learn. You’re trying to build momentum in your business. You’re testing different things to see what’s a good fit for you and your audience.
When I first started online, I worked 6 days a week. And it seemed like almost every waking hour that I wasn’t working at my crappy job twas dedicated to business in some way.
Most successful entrepreneurs will share a similar story of ‘overworking’ in the launch stages to get their business up and running.
That’s no excuse for wasting time or energy running in a bunch of different directions.
It’s simply acknowledging the reality.
It takes a lot of work in the beginning to get a business up and profitable.
At the same time, you might see an expert who appears to be posting constantly on every social media site. If you try to model them, you’ll drive yourself crazy. They likely have a team of people helping them. You must focus on highest and best use of your time from day one.
Whenever you hear advice about online marketing, you need to first judge if it’s good advice for you and your business.
Then you need to ask yourself if it’s the right advice for you right now!
My Authority Lists & Traffic course will show you how to attract ready-to-buy subscribers with a personalized list building blueprint that’s quick, easy, and fun for you to implement.
And it was designed for the beginner with zero experience, no connections, and no money for advertising in mind.
