Is it taking care of your family…your health…or your finances?
What goals are you focused on achieving?
Perhaps running a successful internet business is what you’re after…along with any other goals you may have.
Why does one person succeed in this business why another one fails?
Is it luck…the right background…or some other quality?
I’ve been doing full-time internet business for over 15 years and I’ve seen both those who succeeded online along with those who failed.
They’ve come from all different types of backgrounds. They’ve come from all over the world. Some had doctorate degrees. Others ran their own successful business previously. And others were like me…college drop outs without any successful business experience.
But they’ve all had something in common.
They were willing to put in the effort, try new things, and face challenges even if the answers weren’t clear.
They were willing to fail.
In fact, I’ve often given this willingness as the reason for my own success.
When I came online, I personally discovered everything that didn’t work first.
I even ran a membership site where I showed my tests each week. And more than half of these tests were failures. Something I tried didn’t work.
But if you try 3 new ads, and only one works…you’re on the right path.
You keep doing the one that works, and you try 3 new ones. If you keep up that low of a “batting” percentage over time, you’ll succeed as you’ll build a large network of advertising that’s working for you.
I call this a low batting percentage, but what about professional baseball players? They’re more likely to strike out each time they’re up at bat than even get on base…not to mention hit a home run.
“Baseball is the only field of endeavor where a man can succeed three times out of ten and be considered a good performer.”
Yet, you see internet business owners who get frustrated if they don’t knock a home run every time they’re at bat!
What should you do if you write an email and it’s not a home run? Maybe you completely strike out. What then?
Write another email.
If the product you created is only making a small numbers of sales, what then?
You could go create another one…or you could look at your current offer. Maybe there’s a way to improve your offer. Test the price. Add some bonuses. Try it in a different format. Rewrite your sales copy. Try selling it to a different audience.
Keep taking shots until it works for you. Eventually you’ll hit the goal…even if it is by accident!
I like this quote by Michael Jordan…
“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”
He failed over and over again. That’s why he succeeded.
I feel the same way. Here’s a little secret no one likes to talk about.
If you haven’t failed at something lately, then you haven’t been testing enough.
If you had been testing, then you’d find at least one of your headlines was a real stinker. One of the ads you ran simply didn’t work. Not all of your content brings in visitors or makes sales.
Your goal is simply to keep testing and improving the percentages. You can and will get better. Your success builds on itself. But perfection – where everything works every time – simply isn’t possible.
And waiting till you reach perfection before you get moving has shipwrecked more online business owners than I could count.
I’ve consistently seen the most successful are those who are fast at implementation. They don’t sit around in committee second guessing their decisions.
They move quickly with the goal of failing quickly. Get the tests out of the way until you find what works. Simply keep any investment low enough that you’re willing to lose it.
Move forward. Improve along the way. And if you strike out, get back up to bat as soon as possible.