You’re surrounded by ideas.
Every interaction, whether it’s a website, video, email, or in-person connection, holds the seed for new ideas and breakthroughs.
I’m so thankful for everyone who has poured into my life and all the products I’ve studied.
Our knowledge and skills are a collection of all the experiences we’ve had up till now. We build on the shoulders of the giants who came before us.
Are your eyes open for new innovations taking place around you?
It could be a new way to position your offer, another way to add proof to your site, or a unique layout for a Facebook ad.
Look for new ideas, but don’t copycat other entrepreneurs.
Model a concept, but don’t steal the application.
Copying another business doesn’t work.
Their audience is different. Even if you’re in the exact same market, the customers who are attracted to your message will still vary from your closest competitors.
And whatever product, design, or customer language they’re using is based on the foundation of the relationship you’ve built with your customers up till now.
I recently edited sales copy with a client, and replaced a word he modeled off another business. While the concept made sense, the exact wording didn’t fit him or his specific audience. So, we changed it.
You might copy someone’s front-end offer, and you lose a fortune promoting it on Facebook.
In your mind you wonder how in the world do they make it work? What you don’t know is their targeting is based off a Lookalike audience of their best buyers. And they follow-up that $47 sale with a $1,000 backend within the next 30 days. The money is in their backend. Without it, they would lose even more than you did!
Wasting all your time trying to reduce ad costs can distract you from where the real money is…the lifetime value of a client.
You might copy something that’s NOT working at all. Maybe it’s the test page…and it lost miserably against their control.
Or perhaps the website you copy isn’t what makes the sale. Maybe it’s the video they sent out by email that is converting prospects into buyers. They’re succeeding in spite of their website.
And even if you get all this right…it still might not fit your personality.
On the Myers-Briggs test, I’m an INTJ which is often referred to as a mastermind because of introverted, logical, strategic thinking.
Imagine me trying to copy an extroverted, bubbly person who connects and makes deals with everyone.
Perhaps I could fake it for a little while. I can appear outgoing when discussing a topic I’m interested in such as online marketing.
But after a short period of time, I’ll retreat back to my bat cave to recharge.
I’ve got to be me, because everyone else is already taken.
Keep your eyes open for new ideas.
When you spot something with potential, innovate it and test it before you integrate it into your systems.
I help a limited number of clients implement new strategies to grow and profit in their businesses.
Those slots are currently full, but you can join the waiting list where I announce new openings…
If it’s out of your price range and you’re looking for help at a rate anyone can afford, check out the Monthly Mentor Club. I share breakthrough systems and advice each and every month.
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