Why Limit Yourself to 5 Percent of the Internet

When people say advertising, do you only think Google? 

Or do you only think “free” resources like Facebook and article marketing?

I have free in quotes because there is no such thing as free advertising…everything you do has an opportunity cost to it.  It has a time investment required.  And often that investment ends up being much more expensive than paid advertising.

Most marketers are blind to all the options available for advertising your business out there.

There’s another whole world out there with hundreds of networks to advertise on. 

Below I’m going to give you a list of some resources to get started on.  This is nowhere near a full representation of what’s out there.  It’s an idea generater and a way to start your journey.

Please be careful when advertising on any new network.  Keep your initial investments low at first and TRACK everything.

If you’re not tracking, you can’t advertise…period.

Remember this rule.  Every new ad source and even every new campaign is an entirely new test.  It may or may not produce for you. 

More important than your offer and your website copy is the quality of visitor you generate.  You don’t know how qualified they will be until you watch the numbers of those who come through.  So keep all ads low cost starting out.

Never invest more than you’re willing to risk losing. 

Lower Tier PPC Engines

Google and Bing aren’t the only game in town, although they do have the vast majority of the traffic.  If you’re in broad markets with a large volume of visitors (weight loss, golf, business opportunity, etc.) you’re likely finding the costs of advertising overwhelming. 

In these cases you may want to take a look at one of the lower tier PPC engines.  Their traffic is nowhere near the 800 pound gorillas, but their costs aren’t either. 

As a guideline, expect lower quality traffic with lower overall numbers than Google.  You’ll pay less for it, but track your conversions tightly.  There are hundreds of these sites available and below are a few to start with. 

http://adclickmedia.com
http://www.miva.com
http://7search.com

Banners

It seems advertising is a little like clothing, it goes in and out of fashion.  Back when I started banners were popular.  They they boomed and went way overpriced.  Everyone became blind to them and they disappeared.  Now they’re resurged. 

If you’ve done any advertising on the Google display network, you’ve probably noticed much higher clickthroughs when using images. 

There are numerous networks to begin placing image based ads:

http://www.clicksor.com
http://advertise.com
http://www.adbrite.com

PPV (Pay-Per-View)

This is purchased through large networks and your ads are shown over top of other websites to people who have chosen to receive ads when they downloaded a screensaver, played an online game, etc.  This is called adware and is completely legal since people all agreed to accept these ads when using the freebie given to them (unlike spyware which is done without the user’s knowledge or agreement). 

When advertising on these networks you can advertise run-of-network, by keyword, or even on specific web pages (the most targeted sites for your ads for example).  Since your ads are popovers or popunders, you generate a LOT of visitors to your small ad page, but the quality of traffic is low. 

Think low cost, busy visitors but you need a LOT more of them to get a response.  It evens out.  Becaue of the low costs involved, if you’re doing your tracking Mediatraffic which only requires $200 to start is a good way to get started in these forms of advertising.

http://www.mediatraffic.com
http://www.trafficvance.com
http://www.leadimpact.com

Email Marketing

You can’t buy a list.  That would be spam.  But you can pay for an to be sent out to someone else’s list.  When you find a good targeted list, this works wonders.  Of all the sources I’m sharing today, this is the one with the highest ROI with a good list.  I’ve seen 8:1 returns and up at times…and the traffic is generated quickly (the majority of response is in 24 to 48 hours). 

The negative here is it’s tough to judge how responsive a list will be.  You can look at all their numbers.  You should also subscribe to the list if possible to see what they’re sending out.  But you’re going to pay upfront for it…and the ad will either work or it won’t.  I haven’t seen very often where it just did OK.

http://www.arcamax.com/
http://www.newsmax.com
http://www.directoryofezines.com/

Direct mail & Magazines

Don’t limit yourself just to the internet…even if you’re primarily an internet driven business.  Almost all my b-to-b clients now market offline as well, especially in industry journals.  We run the ads and then drive the readers to our websites online.  The issue with marketing only online is you’re limited to searchers, and that audience is always large enough.

Plus with offline lists, you get to go after BUYERS.  These people didn’t just search for free information and they’re not reading a free blog.  They subscribed or purchased a paid magazine on the subject.  Or in the case of a direct mail list you rent, they BOUGHT a similar product to what you’re selling. 

http://www.nextmark.com
http://www.click2mail.com
http://www.magazines.com

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About The Author

Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how the Monthly Mentor Club can help you today.