Online marketing doesn’t have to be complicated or confusing.
It’s simple at its core.
Find a hungry buying audience. Ask them the desperate problems they’re trying to solve.
Offer a solution to those problems using a simple persuasion formula in their own language.
Follow-up on them consistently with your message.
But here’s the problem with this.
Simple isn’t sexy.
Most marketing offers bedazzle you with complicated funnels based on 315 steps (that might be a slight exaggeration).
Each step has a catchy name to it and has to be sent at a specific time on a specific day…and takes hours to set-up.
If they didn’t overwhelm you with all the work required and precise steps to set-up your funnel, how would they sell you their $30,000 consulting service?
That’s not to say that your funnel won’t have quite a few steps in it eventually.
It probably will.
But it doesn’t start there.
You want to create a minimum viable funnel to get started.
My approach is to choose a laser-focused audience and test quickly.
Get it out in the market fast. Does this offer have legs?
If it fails quickly, you know there is a mismatch somewhere.
It’s not the right offer using the right copy for the right audience.
Fix those components first with a simple funnel.
Then, once you know the project has life, start adding in the other pieces.
Add upsells. Put more email follow-up in place. Run retargeting. Test different videos.
Create a simple funnel that works.
Plug-in additional steps that make it even more profitable.
As you multiply the income from your funnel, you can scale your advertising.
But having all the ‘right’ funnel pieces in place isn’t going to work if it’s not the right offer for the right audience with the right copy.
So what’s a simple funnel to start with?
Create a sales page for your offer. Hook it to an order form. Get targeted visitors to the page.
Or you can add an additional step there. Give away a free lead magnet to get people on an email list. Then take them to a sales page which goes to an order form.
Collecting the email address first gives you multiple opportunities to follow-up.
You can begin with just one thank you message delivering your lead magnet to your subscribers.
Send out broadcasts. Ask them what questions they have. Tell your origin story about why helping people with this problem is so important to you. Write down the most likely objections and send out emails about each of those.
As you write these emails, look for the ones that get people to buy.
Those can be added back in as autoresponders.
Sometimes complicated, difficult to set-up funnels can be an excuse to keep you from actually getting your product out in the marketplace.
The market can be a harsh judge. And it is easier to keep working in the background.
But the only way to earn money is to launch the product.
Hit the send button.
Watch the results.
Then build from there.
The March issue of the Monthly Mentor Club is coming out in just a few days.
It’s being sent for print & mail on February 28th.
It’s called “Million Dollar Funnels” and it shows sample funnels and how to get started.
Then it talks in detail about what to look for in your funnel and how to improve each step along the way.
Rarely does anyone tell you the conversion rates you should be looking for on your sales page, order form, upsells, etc. But you’ll find out in this issue along with what I’m looking for and how I multiply the profits in client funnels.