Why Testing Is Overrated

It seems like almost every time you ask any marketing related question, someone is going to answer…

“You have to test it.”

While that is a correct answer, it’s also a cliché in marketing circles.

And it’s also not practical.

There are limitations of what you can test.

First you need to have a good amount of traffic to get results to your tests in a decent amount of time.

And what will you test?

Unless you have a very high traffic site, you don’t have time to test everything.

Many clients have tests continually running.

As soon as one finishes, they start another.

But we still have to be selective about what they test. Where is the highest leverage? Which test is most likely to give them a good boost in their results.

You can waste a lot of time testing little things that produce little or no results.

Test changes that scream!

Run a several headlines with entirely distinct hooks.

Test a different offer such as a $1 trial instead of the normal payment plan.

Add a sales video.

A friend recently told me his sales were suffering and asked me to look at his website.

I scanned the page. There were a few things I wanted to change immediately…and another idea or two he could test.

But the biggest, most obvious change was his order button needed to be a whole lot more obvious.

It was small and hidden near the bottom of the page.

Making a large, obvious order button that contrasted with the colors on the rest of the page didn’t need to be tested.

That button needed to be added immediately.

Testing it would have wasted time.

Just do it.

Test which of two great headlines performs best…but testing a headline that doesn’t match the mindset of the target market is a waste of time and money.

There are ways to optimize webpages and sales funnels that I’ve seen win in tests so many times that we just naturally make those changes first.

If we go through all the other tests we want to do, then we may come back and test those smaller elements.

In the June issue of the Monthly Mentor Club, I’ll show you dozens of these optimizations you can plug-in immediately to your current funnels to multiply your results and income.

And yes, there will be some other tricks I’ll tell you to test.

But a good number of these are just plug-and-play, especially if you’re just setting up your funnel or it’s not nearly as profitable as you want it to be.

Today is the last day to join to get the June issue mailed out to tomorrow, Friday, June 1st.

In addition to this funnel optimization guide, you also get access to dozens of my detailed special reports, videos, and other bonuses designed to help you attract more high quality clients, earn more money, and experience more freedom in your business and your life.

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About The Author

Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Dunnellon, Florida with his wife and 2 dogs. Find out more about how the Monthly Mentor Club can help you today.

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