I get a lot of emails from subscribers nervous about declining email open rates.
Is email dying?
Has Facebook, Instagram, Youtube, texting, or something else replaced it?
Can they tap into some new discovery to get more people opening and clicking on their emails?
First of all, the sky isn’t falling.
My clients use a lot of techniques to grow their businesses, but their email lists are still their most profitable assets by far (especially their buyer lists).
Email drives their businesses.
That was true last year. It is true this year. And it will still be true next year.
So what about all the problems people are experiencing with email right now?
It’s tougher to get people to subscribe to an email list than it was a few years ago.
Open rates are declining overall.
People are less likely to click on emails.
And there are several reasons for these problems.
The first issue is overwhelm.
There are so many channels vying for our attention today.
Email. Blogs. Facebook. Instagram. Youtube. Mobile. Twitter. And so much else.
What channels do you personally pay attention to?
Likely it’s a mix of email lists, websites, and methods.
That’s true for your subscribers as well.
They’re not limited to just the content you send in your emails.
And that brings us to the second big issue…
Your subscribers are BORED of your emails.
OK, that was harsh.
But we might as well cut right to the chase instead of beating around the bush.
Go back through the last 10 emails you sent.
Are they interesting, entertaining, and different from the competition?
Or are you saying similar things to what they could get on other email lists, from the news posted in their Facebook feed, and from Youtube videos?
This is tougher today than it used to be.
There are so many more channels that it’s tough to be different.
How many different ways can you tell people how to succeed in your topic?
You likely have a system. But if you’ve been around for any length of time, others have copied your system.
So even if you’re the original…you may still sound like the rest.
You have to stay ahead.
It’s tough for them to copy the brand-new method you’re about to test tomorrow.
Take a look at what you’ve been saying…and what everyone else is saying.
Where can you zag away from the competition?
How can you do a new thing?
Take a step back. Look at your voice. Re-examine your authority persona. Share new messages.
And if you’d like my step-by-step system…which includes both training and cheat sheets to help you establish your Authority Architecture, check out Autoresponder Alchemy.