I saw this incredible jump in profits a few years ago.
It came from a client testing something pretty simple.
His overall income jumped 237% with the new version.
This demonstrates how important a split test can be.
Here’s what made this test so interesting…
He didn’t test a new headline.
He didn’t change the overall design.
He didn’t even change the primary hook.
Conversion on the page stayed close to the same.
The core offer stayed the same.
All he did was add a third higher priced option to the offer.
He already had a basic and deluxe version.
He added a third option to give a little more personal support for more money.
The overall transaction value increased.
And here’s the surprising thing…
Although maybe it’s not that surprising since I’ve seen it happen multiple times.
The people who selected the highest value option were close to twice as likely to purchase the upsells.
He earned more on the first sale.
And he earned a lot more from the upsells.
I don’t need to share the market or exactly what he added to the offer for you to see the value in this.
You just need to ask yourself, “What could I add to create a deluxe version of my current offer?”
Or if you already have two options…could you add a 3rd additional option with even more value for a higher price?
With an ecommerce product, you could create a deluxe version by putting together a ‘package’ of related products that go together.
With supplements, you could create higher priced version by offering them 2, 4, 8, or even 16 bottles of the supplement at discounted prices.
With a digital information product, you could offer a physical version of the same product (this often also improves conversion – especially if you sell to an audience over 45).
Or with any information product, you could package together some type of support such as reviews, assessments, or a personal coaching package.
This can even work with memberships where you have a platinum version with greater benefits and access to you at a higher monthly price.
The key to having multiple levels to an offer is keeping it simple and easy to understand.
Confusion is the death of the sale.
Of course, this is just one way you can boost the profits frp, your website.
My Golden Glove Persuasion Map™ will help you find that clear, authentic message that connects with your ideal customers and clients.
It comes with 7 special bonuses, including “Irresistible Offers: 8 Step Formula to Create Offers Only a Fool Could Ignore.”
How much money is your current offer leaving on the table?
One little boost in response could make the difference between a campaign that’s barely breaking even, a profitable campaign, or one that can roll out to millions of eyeballs.
