A client recently showed me some stats from a split test on his website.
Overall income was up 237% so far from the new version.
It’s early days for the test, so that number will likely change over time.
But this demonstrates how important a simple test can be.
And guess what?
He didn’t test a new headline.
He didn’t change the overall design.
He didn’t even change the hook.
Conversion on the page stayed almost exactly the same.
The core offer even stayed the same.
All he did was add a third higher priced option to the offer.
He already had a basic and deluxe version.
This was a third option to get a little more personal support for more money.
But the overall transaction value increased.
And here’s the surprising thing…
Although maybe it’s not that surprising since I’ve seen it happen previously.
The people who select the highest value option are close to twice as likely to purchase the higher priced upsells.
He’s earning more on the first sale.
And he’s earning a lot more from the upsells.
I don’t need to share the market or exactly what he added to the offer for you to see the value in this.
All you need to do is think of how you could add a deluxe version of what you sell.
Or if you already have two options…could you add a 3rd additional options with even more value for a higher price?
With an ecommerce product, you could create a deluxe version by putting together a ‘package’ of related products that go together.
With supplements, you could create higher priced version by offering them 2, 4, 8, or even 16 bottles of the supplement at discounted prices.
With a digital information product, you could offer a physical version of the same product (this often also improves conversion – especially if you sell to an audience over 45).
Or with any information product, you could package together some type of support such as reviews, assessments, or a personal coaching package.
This can even work with memberships where you have a platinum version with greater benefits and access to you at a higher monthly price.
The key to having multiple levels to an offer is keeping it simple and easy to understand.
Confusion is the death of the sale.
Of course, this is just one way you can boost the profits of your website.
The last two issues of the Monthly Mentor Club were about how to optimize your funnels for maximum profits.
At the moment, you can still access both of them in PDF version inside the membership area.
Discover 100+ ways to optimize your ads, landing pages, sales pages, order forms, upsells, email sequences, and more.
One little change could make the difference between a campaign that’s barely breaking even, a profitable campaign, or one that can roll out to millions of eyeballs.