The most successful infopreneurs I know today go beyond eBooks.

They also provide some type of coaching or done-for-you services.

They’re going where the money is.

But you may be sitting back worried whether you’re qualified to be a coach.

I understand. I had the exact same feeling when I first started dealing with clients…and that was after years of selling other products online first.

It seems so much easier to hide in your cave creating and selling digital products.

The key word there is “seems.” It seems easier, but it’s not.

It shocked me just how valuable coaching was to the rest of my information business.

Not only do you discover more about your customers, their problems, and their desires, but you also face their challenges alongside them.

You empathize with them. And you become a better teacher, because you’re focused on helping clients implement and achieve results instead of just filling their head with more useless knowledge.

But back to the 3 essential qualities you need as a coach.

The first one may surprise you, but I’ve found it is one of the most valuable.


“The scientist is not a person who gives the right answers, he’s one who asks the right questions.” Claude Levi-Strauss

Here’s an embarrassing admission.

When I first started coaching, I was dumb.

I thought my job was to have all the answers…and simply go through and answer each question.

That’s not the role of a coach. Yes, you want to have expertise and systems to help your clients, but they will get so much more out of the experience if you help guide them instead of ‘pushing’ them.

Here’s a simple example. You could tell them to have a goal completed by the next time you speak. But you’d be much better off asking them when they will accomplish X.

They’re much more likely to get it implemented if it’s their goal, their plan, and their deadline. You’re there as a guide and to provide accountability for the goal.

A great coach isn’t someone who has all the answers. You might not have all the answers. I’ve been doing online business for 18 years and I still don’t have all the answers.

Instead, a great coach is someone who knows how to use the right questions to help guide the client to the results they’re looking to achieve.

And here’s a little hint. Their goals may not be the same as your goals. Be curious and make sure you’re helping them on the path they’ve chosen.


How will you help them walk a path you haven’t walked yourself…or at least helped other successfully navigate?

Come up with your signature system.

This is your step-by-step system to help a client get from the problem they’re experiencing to the solution they’re looking for.

It’s your bridge from the problem to your promise.

If you’ve already written an ebook, the ebook can become the basis for your coaching program. Each chapter may be a session you focus on as the next step toward the goal.

In fact, every infopreneur should have a signature system. It’s what you do and what separates you from the competition.

You can deliver it in an ebook, an audio program, a workshop, a group coaching program, or privately one-on-one.


Ok, let’s face it. Coaching is like anything else. You’re not going to be perfect starting out. You’re going to make a few mistakes.

That’s why a lot of coaches do the first few sessions for free. For example, if you already sell an ebook you could experiment with coaching by offering a free session to your ebook buyers.

Very few people will use your coaching coupon (maybe 5% to 10%) but it adds a valuable bonus…while helping you gain some experience.

Or you can practice with partners during a coaching class. Practicing inside a safe environment is an excellent way to get over the fear while practice your curiosity and your systems.

My buddy Dr. Glenn Livingston currently runs a life coaching certification program which is designed to help you find your niche, create your systems, and give you multiple opportunities to practice your skills.

If you’d like to see if you’re cut out for life coaching, take his short, free coaching test.

When you’re done you’ll get a PERSONALLY CUSTOMIZED REPORT which highlights your strengths and weaknesses (in the coaching profession).

And, more importantly, the report shows you how to leverage them to achieve all your coaching goals more quickly!


Our business building certification program is coming soon…

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.

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