Trying to sell ebooks online can sometimes feel like you’re ramming your head against a brick wall.
Don’t get me wrong. It can be profitable…very profitable if you do it right.
But too many try to start an information business without understand the truth.
People don’t buy information products.
Sure, there are a few weirdos who love to learn, but they’re the minority.
What do the majority want to buy?
They buy results.
It’s a subtle twist to your thinking, but it makes all the difference.
Very few of your audience members want to ‘learn’ something.
They don’t want to ‘learn’ how to play better golf. Instead, they want you to wave your magic wand so they can walk out on the course and hammer their drive like Tiger Woods.
They don’t want to ‘learn’ how to create a profitable business online. Instead, they just want to have one already finished and running.
They don’t want to ‘learn’ how to improve their health. Instead, they want to take a magic pill that sheds pounds from their body and fixes anything that ails them.
They don’t want to buy your ebook!
Sure, they’ll buy the ebook if it’s the only option available.
But it’s not their first choice.
And it also sells for the least money.
You don’t see very many ebooks selling over $100…and even more of them are in the $47, $19.95, $7, or 99 cent range.
Have you noticed the prices dropping in your market yet? If you’ve been in it for a few years, you probably have.
eBooks are ending up in the bargain rack in many markets.
It’s much easier…and much more profitable to either do it for them or at least show them how to do it.
The ebook that tells them how to write winning copy for their specific market might sell for $97. It’s in the ‘money’ category so can command a higher price than a hobby ebook.
But writing the ad for them might sell for $5,000 to $15,000.
You might say, “But that’s too much work. I can only handle a few clients.”
True…true. It is ‘work’ but it’s very profitable work.
And there’s another valuable reason to do it besides the money. You get to know the audience better through direct contact. You’re no longer guessing about what the market wants. You have a direct line to the best buyers on your list.
But you can also split the middle.
What if instead of writing the ad for them, you give them templates and you perosnally coach them how to do it.
Now you’re earning premium fees and you can handle many more clients than a done-for-you business.
There are still limits to how many clients you can handle at once though.
But what about if put them through a group coaching class?
You review what they create. You help fix any mistakes. They don’t just learn. They implement with your personal help in a group environment.
Now you can handle many more clients…and you could still offer this package for two thousand, five thousand, or even more.
There are many markets where you can’t ‘do the work for them.’
You can’t lose weight for them.
You can’t practice their golf swing for them.
But you can coach them through it.
In an increasingly digital world, this personal help makes all the difference.
It separates you from all those information marketers who hide behind their computers.
And it makes selling easy.
If you’re just selling information right now, what can you implement that is either done-for-you or done-with-you instead of just do-it-yourself?
If you’re starting an information business soon, think about this today.
There are 3 levels…and do-it-yourself is generally the hardest, least profitable sale.
How can you at least add an element of done-for-you or done-with-you to your offer?
Don’t underestimate this little twist. It can be the difference between success and failure of your information business.
It’s not about the information. It’s about the results.
Right now Dr. Glenn Livingston and I are putting together a comprehensive business coaching certification program to help you generate clients, use our proven business building systems, and turn it into financial results for both you and your clients.
We’re looking for your feedback about what’s most important to you.
If you could take just a few moments to fill out this quick survey, we’d appreciate it.
