Clients often ask me how they can multiply their sales quickly.
As you know, I’ve been doing this a LONG time now.
Over the years I’ve filled my bag with little ‘magic’ tricks.
I’m going to share 3 of those quickly with you here…
1) Target a Specialized Buying Audience
The first questions I always ask revolve around the audience.
Who is the ideal client?
What desperate problems or burning desires do they want to solve?
The deeper we dig, the more likely we are to find a game-changing solution.
Sometimes a specialized buying audience is obvious!
If you’re speaking to everyone, but 80%+ of your buyers are females in professional service businesses, you need to narrow down both your advertising and your messaging.
It’s an easy pathway to much higher conversion for the same investment.
Sometimes the ideal buyers aren’t as clear as this.
In those cases, you might make a few ‘educated guesses’ about who the buyers are based on communication you’ve had with them up till now.
Let’s say a lot of your buyers are medical professionals (this was the case for a client recently).
Keep your current funnels in place.
Test creating a new funnel alongside your current ones that’s specifically targeted to medical professionals. Start simply. Target them in your ads. Use photos that would resonate with them. Make slight modifications to your sales page using terminology that appeals to them.
It’s amazing just how effective this can be.
Test a new headline.
Yes, I know you’ve heard it before, but I’m serious.
This is the EASIEST way to boost sales fast and all it takes is a split-test.
There are so many ways to set an A/B split test. It doesn’t matter what tool you use for a simple test like this. Sign-up for free Google Optimize and it will enable you to do a simple test of 1 or 2 new variant headlines against your current version by adding their code to your website.
Here’s where the magic comes in.
Pull your new headline ideas from your testimonials.
What have your clients said about your products and services? What stood out to them? That’s your starting point for headlines.
What if you don’t have any testimonials? Look at your competitors testimonials. Don’t steal anyone else’s exact wording, but you can still get ideas IF those comments apply to your offer as well.
3) Make Your Offer More Irresistible
One way to do this quickly is by adding a bonus to your current offer, especially a done-for-you component.
For example, you could add a consultation or a video review. Or you could add some type of templates or tools that help your buyers achieve results quicker or easier.
A strong bonus can reignite your sales.
Another method is to change the terms. Break up your higher ticket offer into multiple payments.
You could also do a trial offer. Instead of $199 upfront, you test a $1 7-day trial followed by two payments of $99 spaced 30 days apart.
You could even initially promote your offer at $199…and drop in a trial like this for all those who haven’t purchased within the first couple of weeks. That’s almost like free money.
These are just a few quick tricks to increase your sales.
Click here if you’d like my step-by-step system for creating clear, authentic messages that connect with buyers on a deeper, more emotional level.
It will show you how to speak to your ideal clients in their language.