Many information product buyers never finish the books and courses they purchase.

Even less of them implement the advice.

They’re not getting results because they didn’t put it into action.

This could apply to you, but it definitely applies to your customers.

Getting them to buy a product is only the first step. You also need to ‘sell’ them on implementing it.

In my last email I talked about the importance of helping your customers get a ‘Quick Win’.

Today I want to give you another technique to boost implementation.

Create a 30-day challenge.

It could also be 60-days or even 90-days, but 90-days is pushing it.

Give specific steps to follow each day of the plan.

At the end of the 30-days, they will have achieved X (your unique promise for this offer).

You can provide the instructions for each day on a short daily video. Or you could use written instructions instead.

Each day will move them progressively closer to the end goal.

There are multiple ways you can implement something like this.

It could be a free challenge if you make money from affiliate tools they use during the challenge.

Or it could be a free bonus you add in with one of your other products.

But most often my clients have sold these 30-day challenges as a core info product offer.

One of my clients put a challenge like this in place last year in a niche business market. By the third week of his program those following the daily steps have already earned back their initial profits.

Another client sold a challenge in his hobby market. He used daily videos and gave his customers a 5 to 10-minute drill they could follow each day at home.

They also received a checklist so they could check off each drill as they completed it.

By the end of the challenge, he was AMAZED at the testimonials that flooded in.

He received more quality video case studies from this one challenge than over a decade of selling information courses. And many of these videos even included before/after clips to demonstrate the incredible improvements.

Providing daily videos and assignments are important, but there are several other key techniques we use to both maximize the sales and the results customers achieve.

I share all the info about why these 30-day challenges have been so effective in my upcoming February Monthly Mentor Club issue.

You’ll discover new research and insights to help you implement more in your life and business.

And you’ll see multiple ways my clients and I have increased the number of customers implementing our products and services.

Plus, you’ll get a deep dive into how to run a 30-day challenge for more sales, testimonials, and long-term income.

The February issue will be mailed out on January 31st and will be available in the Monthly Mentor Club membership area in PDF version on February 1st.

Join today to get this issue plus dozens of my detailed special reports and videos designed to help you Earn More, Work Less, and Enjoy Life.

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.

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