There are many books on my shelf I’ve never read.

They sounded good at the time. I purchased them. I intended to read them, but something distracted me before I ever got around to it.

There are also quite a few PDFs and online courses I’ve purchased which I never finished.

This may be true for you as well.

If you’re in any type of information business, I guarantee it’s true for some of your customers…maybe even the majority.

I’ve heard estimates that 90% of buyers don’t finish a non-fiction book or course.

That sounds a little high to me, but the reality is a lot of buyers don’t consume the material they buy.

They get distracted.

The number is even worse once you talk about implementation.

Clients and I often discuss how to get more customers to implement.

If customers don’t read the material and put it into practice, they won’t see any results.

And my clients CARE about their customers.

They want to see them get results and improve their lives.

So, we’re always asking how we can get more of them to implement.

There are some simple things you can do. For example, one of the reasons I publish a print newsletter is to increase the number of people who consume it. It isn’t just hidden on a hard drive somewhere. It shows up in a mailbox and stares at you until you rip it open.

Here’s another little trick for implementation.

Get your customer a quick win.

For example, in weight loss, you want to help them lose a couple of pounds the first few days…or at least the first week. Even if they primarily lose water weight, it is still weight off the scale. It motivates them to keep going.

My tennis client focuses on helping people improve their toss for the serve in his lead magnet video, because developing a more consistent toss would be a small win for the customers. This then leads into his serve blueprint course.

My Spanish client teaches a few Spanish words using mnemonics. Viewers speak a few words in Spanish along with the video, and that helps them believe his course can help them speak Spanish.

In my Autoresponder Alchemy course, I teach how to use my email templates in the first module BEFORE teaching about developing empathy for your customers, creating your super hero persona, and coming up with new email ideas.

Creating new, more profitable emails is a quick win.

If you have a large course or membership site, tell people where to get started and try to get them a quick win if possible.

This even applies to physical products. If you sell electronics or a hair gel, you can include a small card with pictures and simple instructions showing how to ‘get started’ quickly.

The Quick Win is just one strategy of many techniques clients and I use to increase implementation and create long-term customers.

The February issue of the Monthly Mentor Club will be mailed out to members on January 31st (and available inside the member’s area in PDF form on February 1st).

It’s called the “30-Day Implementation Challenge.”

It talks about how to implement more in your own life and business…and gives multiple strategies to help more of your customers implement as well.

In addition, it covers how to run a 30-Day Challenge to sell more of your products, help customers get better results, and attract more results-based testimonials.

Subscribe today to get this issue mailed to you and have access to the dozens of special reports and videos inside the membership area.

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.

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