I don’t do much traveling nowadays, but I used to speak at bunch of internet events.
I remember one of the events well.
There were right around 150 people in the room.
My total in product sales for an hour long speech was $60,000.
I don’t know about you, but that’s a pretty good income to me.
Yes another event only a few weeks later produced just $2,000 in sales.
It was virtually the same presentation and same offer.
One was a home run and the other didn’t pay enough to be worth the time invested to get there.
What changed?
It was all in the audience.
Who was in the room and what were they interested in?
Everything you do in marketing always comes back to the audience.
This is true even when you’re going after free joint ventures.
Some people follow the spray and pray strategy for finding partners.
They contact anyone and everyone with a pulse.
That’s NOT how you’re going to find the 5 and 6 figure jv paydays!
Instead, figure out your perfect target customer.
How old are they? What else are they buying? Who are they currently buying it from?
What lists are they reading right now?
Laser target the right jv partners for your offers.
When you contact them, don’t just send a template email that could have been prepared for anyone.
Personalize it. Prove you’ve read their websites and their emails. Show you’ve done your homework and you’re not just another lazy marketer wanting a free ride.
Be specific about why their audience would be interested in what you offer…and how it lines up with their values or other offers.
You could even create a short personalized video just for them.
Yes, that requires more effort on your part, but a good jv partner is worth a special touch.
They’re the key that unlocks the door to an avalanche of new customers and sales.
Often asking for an endorsement of your product is the WRONG joint venture to start with.
They simply won’t respond to mail their list no matter what you offer. You have to come at them another way.
That’s why April’s Monthly Mentor Club includes 17 unique ideas for creating joint venture profits.
The endorsement is the one that gets all the coverage, but it’s often the day of “little beginnings” which creates the foundation for bigger deals later on.
Too many despise that small stepping stone…and they forever languish on the outside instead of being invited into the inner circles of their niche.
Don’t miss April’s issue being mailed out on April 1st – and also available in PDF inside the site that same day.
