Content marketing is one of the best ways to attract new visitors, establish your authority, and position yourself as the go-to expert on a topic.
Share useful and valuable content through posts on your blog, videos on Youtube, or over social media.
The problem is that EVERYONE is doing it now.
There is an overwhelming amount of content online today in virtually every subject.
It takes time to sift through it all.
Just publishing content isn’t good enough anymore. It’s not a guarantee of visitors. And it’s definitely no guarantee of customers.
Here are 5 of the most common mistakes being made with content marketing today.
Mistake #1: No Personality
Content alone isn’t enough. Watch celebrity experts on TV such as Dr. Phil or Dr. Oz.
While they share ‘content,’ they’re also entertainers.
Entertainers earn more than teachers. You can argue with that and say it’s not fair, but it’s true in our society. That’s why it’s often called “Infotainment.”
Have a personality. Develop a persona. Who are you when you sit down to write? You’re not mild mannered Clark Kent anymore. You’re Superman.
I’m not the mild mannered Terry Dean anymore. I put on my Internet Lifestyle Mentor persona. Be bold. Share stories. Talk about case studies. Add in examples.
Create more than just content. Make a connection with your readers.
Mistake #2: General Practitioner
A lot of people think content marketing is all about writing for the search engines. Nothing could be further from the truth.
Today is the day of specialist. Don’t write for everyone, and especially don’t write for the search engines. Instead, find your audience…your people.
It goes beyond just being the best at what you do. It means becoming the only one who does what you do.
What is your message? Who can you help and what can you do for them that no one else can do?
Find a market. Create your mission. Share a message.
Mistake #3: Regurgitating Common Advice
Not only do you have to be a specialist, you also need contrarian content.
You’re willing to stand up and say, “Why isn’t anyone else talking about this?”
Instead of responding to the news, you’re the one making news in your market.
In my work with clients, I always have them look for the myths, mistakes, and misconceptions in their industry. All of those become talking points.
If you want to attract attention, you have to stand out. If you hide inside the crowd and don’t say anything “dangerous,” then you’re simply going to blend in and disappear.
Mistake #4: Hiding in Your Room Producing Content
Creating content is not nearly enough. A blog is simply a billboard in a desert until you attract an audience.
At least 80% of the work is in the marketing. That means making connections. Find partners. Promote others. Run advertising.
Your content should be great, but your marketing needs to be even better.
Personally I would prefer to just write, record audios, and produce videos. Sitting in your room making money talking to yourself is a blast!
But it also requires you to do the marketing. The majority of time is in the marketing.
Mistake #5: Only Giving Away Free Stuff
If you position yourself with authority and share valuable content with personality, you can attract an audience.
But the question becomes what will you do with that audience. You’re a leader, but where are you leading them?
The most common strategy is simply selling advertising on your site, but that’s also one of the toughest to make work on its own.
The clients I work with establish multiple streams of income. The content they share on their site, in their emails, and in their videos is excellent.
There is even more hidden behind pay walls.
That’s the same approach I’ve used for years. Give value. Make a connection. Help people achieve results.
Provide greater levels of access through a membership site, group coaching, or even one-on-one coaching.
For example, my email list and blog point to the Monthly Mentor Club. Each and every issue is based off the discussions I’ve had with clients recently. I’m giving the step-by-step systems to create a profitable business, attract new visitors, and convert visitors into sales.
You can find out more about it here:
And I also work one-on-one with a very limited number of clients. Because my coaching is in heavy demand, I always have a waiting list and I rarely open it more than once or twice a year. If you’re interested in this, here’s the only list that gets notified when openings are available…