It took me a LONG time to learn that lesson.
Connecting with your audience is not about regurgitating more ‘content’ than others in your market.
Value is about more than just facts and figures.
It’s about identification.
It’s about pulling people into your world, helping them see things from a new perspective.
People will forget your 3 points the moment they walk away, but they’ll remember an engaging story.
This was drilled into me when I was a speaker at one of my first business conferences.
I delivered a firehose of information for several hours.
When I was finished, the event promoter told me, “You don’t need to be funny to be speaker. You only need to be funny if you want to get paid.”
Translation…I was boring!
Stories give life to content in presentations, videos, emails, and more.
You can hold attention by creating open loops where you start a story, leave it on a cliffhanger, and deliver information before concluding the story.
Here are 3 types of stories you should be sharing…
1: Origin Story
This answers the question, “Why do you do what you do?”
It allows you to demonstrate empathy. You understand what they’re going through because you experienced the problem or you watched as others around you went through it.
Or perhaps it’s about the struggle you went through in finding the solution.
Maybe you saw an injustice and you had to fix it.
You’ll get tired of telling your origin story, but whenever I’ve tried to leave it out, it cost me sales.
2: Case Studies
Talk about others you’ve helped.
A case study is simply a testimonial with more detail…it’s a story of experiencing the problem and the journey to the solution. It’s the before and after.
Perhaps they tried multiple other ways to solve the problem before they came to you.
Maybe they doubted whether you could make a difference. They had to overcome fear to move forward.
Here’s what happened.
You can even drop a few bites of content while giving the pathway you guided them on their way to the solution.
These are little story examples. Almost anything that happens in your daily life can become fodder for a quick parable that illustrates the lesson you want to share.
You could share a quick bite from history.
It could be a comparison of how ‘planting this seed’ is similar to starting your online business.
Almost any conversation or daily event can be the seed that launches into your next email offer.
There is a special report inside the Report Library section of the Monthly Mentor Club called “Persuasive Storytelling: Step-By-Step Storytelling System for Attracting Attention, Holding Interest, and Making More Money.”
It’s available immediately when you join along with dozens of other special reports and videos designed to help you Earn More, Work Less, and Enjoy Life.
It shares how to put together your Hero’s Journey and integrate stories into everything you do for more leads and sales.