Information products have enabled me to live the Internet Lifestyle and grow my wealth for over 25 years now.
How dare I say there is something better than selling information?
The reality is that information itself is cheap.
We’re surrounded by it today.
More than 500 hours of fresh video is uploaded to Youtube every minute.
Combine that with all the blogs, podcast, and social media posts…
We’re drowning in information.
Instead of selling information, provide help with implementation.
Don’t just skim over that sentence. It could transform your life.
You’re not just collecting a bunch of information together and handing it to customers.
You’re providing a bridge from a problem to a solution.
This could be as simple as putting together a ‘kit’ type product.
For example, several clients in B2B markets have put together ad kits.
Sure, their kit includes some information, but all the customer has to do is select one of the ads, edit it, and run it to attract new clients.
That’s help with implementation.
This works in consumer markets too.
For example, a client in tennis shows the daily drills someone should follow to improve specific aspects of their game. Do this drill today. Then the next one. Track your daily drills with this easy cheat sheet.
And if you want even faster help, use this bonus video review and we’ll help you pinpoint exactly what you need to fix to improve your game.
That’s the second way to help with implementation.
Integrate some aspect of personal help, coaching, or direct feedback.
For example, another client includes 90-days of email coaching with his offer.
His program is designed to lead his customer step-by-step from the problem to the solution.
Very few of them need any additional help. But they have confidence that if they get stuck at any point in the system, they can contact him by email and get help.
That’s comforting and helps him sell way more of his program than he would without it.
A lot of times people only think of coaching and support as private one-on-one by email, phone, or Zoom.
But there are a lot more methods than this.
The April issue of the Monthly Mentor Club gives 15 different ways you can provide help with implementation in your courses and programs.
It’s primarily about selling higher ticket courses & coaching offers, although you can pick up tips and techniques to sell more at any price point.
Page 14 of the newsletter covers the 7 triggers that determine your price point.
Are you using all 7 of these effectively to earn what you’re worth?
The April issue will be sent for print & mail on April 1st…and available inside the Club in PDF format that same day.
And of course, you also get access to dozens of other special reports and videos immediately….all designed to help you earn more, work less, and enjoy life!