The most common question asked by any internet business owner is…
“How do I get more traffic to my site?”
Some people believe that if they could just get enough traffic, every other problem is solved.
It’s not that simple, because millions of visitors won’t do you any good if they don’t take action.
You want them buying your products or services. Or you want them clicking on the ads if you sell advertising to other business owners.
If visitors don’t take action, you don’t profit.
Traffic is NOT the solution to your problem.
Instead, you need targeted traffic interested in what you offer.
What would your buyer type into Google, Bing, or any other search engine if they were looking for your product or service?
This targeted keyword phrase becomes the center of your marketing. It’s your Keyword Bulls-eye.
Be careful here. Because each keyword used on Google has a story behind it.
There are real people typing in those keyword phrases…with desperate problems in their life.
They’re searching a specific phrase based on their current experiences, pains, and previous searches.
Even a slight change in keyword may create a totally different story.
Here’s an example.
Let’s compare the keyword phrase “headaches” versus “headache.”
Could there be a different story behind these words? Someone who searches for “headaches” likely suffers regular headaches. They may or may not have a headache right now.
They may be looking for an immediate solution to their headache, but even more important will be a solution to their ongoing problem. This is desperate problem that could be crippling their life.
Someone who searches for “headache” may be suffering a headache right now without regular ongoing headaches. Maybe they just want to buy over-the-counter medication to solve the immediate problem.
You may find both of these variants profitable, but you should always look at your reports. Numbers tell the full story…and you may find one term converts much higher than a very similar one.
By the way, Adwords will normally show your ad for both singular and plural versions along with common misspellings and other closely related words. For most users this does give slightly higher traffic and is worth it. If you want to turn this off, go to your campaign settings, and scroll down to “Keyword matching options.” Choose “Do not include close variants.”
Since I first learned about a Keyword Bulls-eye from Glenn Livingston, I invited him to this month’s Monthly Mentor Club.
I interviewed him about how to get started in PPC marketing using Bing, because in my opinion they’re easier to get started with than Google.
He shared a VERY easy system for getting started with just one bulls-eye keyword phrase.
That’s right. You can get started with just one phrase. Bing (or Google) can use their internal systems to expand your campaign outward discovering other related phrases for you.
He shared how to set-up the account, what should be on your landing page, and which Bing reports to use to start optimizing your account.
I then put together a step-by-step system that any beginner could use to set-up and run their first Bing campaign using this simple system.
It’s all in the May issue of the Monthly Mentor Club…being mailed out Thursday, May 1st.
