Launch Your Book on Amazon Without a List

You’ve probably heard of “Amazon Bestseller” campaigns. They’re a little cheesy, because someone with a large list recruits other list owners to promote their book on a specific day. They give the

How to Sell More with LESS Benefits

Did you know it’s possible to sell more by focusing less on the benefits? That sounds sacrilegious to many who’ve studied the art of direct response copy. But it’s true. There have been

Step-By-Step Guide to Ethical Persuasion

The Golden Glove™ is my simple persuasion formula that clarifies your message, attracts more new clients, and makes it EASY to refer you to others. With a little experience, you can

Stop trading gold for pennies

Are you chronically underpricing your best work? I only charged $300 the first time I wrote full-length sales copy for client’s information product. And I wasn’t new to sales copy either. I