Tale of Two Online Marketers

Let me tell you a story… It’s about two online marketers named Mary and Linda. Both had their own website. Both used social media to attract visitors to their website. And both concentrated on

YOU – A Million Dollar Brand

How valuable is your brand? I’m not just talking about your product or your website, although those are part of this. I’m talking about your personal brand. When someone thinks of your name,

Death of Courses That Go THUD

High ticket, massive courses used to be all the rage. The more information you included, the higher the price point. Create 12 DVDs. Add in 20 CD interviews of other experts. Include a

How to Speak Your Customers’ Language

Last week I helped a client put together the video sales letter for his upcoming offer. During the call, he mentioned how easy we put together some of his sales copy. He

How to Attract BIG JV Partners Cold

Here’s how NOT to approach a JV partner cold… “Hey Terry…would you like to promote my course? It’s about how to make millions of dollars online and I need help getting